For many farmers in Germany, the weather fax from Bayer CropScience is the first thing they read every morning. The report provides detailed information on rainfall, temperatures and wind speeds. All of these factors have an enormous effect on correct dosing of a crop protection agent and the ideal time for harvesting. From the beginning of April through to the end of October, Bayer CropScience in Langenfeld informs farmers throughout Germany about their regional weather by fax or e-mail. The company does this using the Retarus fax and e-mail infrastructure. Retarus sends out the regional agricultural weather forecasts as a mixed broadcast to several thousand fax and e-mail recipients.
Retarus, Europe's largest provider of professional messaging solutions, obtains the information required from three different sources. Firstly, consultants from Bayer CropScience with local knowledge write the recommendations for crop cultivation and protection in an authoring system. Secondly, the addresses of the farmers originate from the company's CRM system. The postcode-based weather forecasts from Wetternet GmbH, Wiesbaden are the third data source. All of the "weather faxes" and "weather e-mails" are sent out automatically every morning between six and seven o'clock. This period was found to the most suitable after a detailed survey of the forecast recipients.
Each farmer therefore receives his own "personal" local weather with the information relevant for him. Equipped with this up-to-date weather forecast and the corresponding recommendations, farmers can decide at short notice whether the weather conditions necessitate the use of specific crop protection agents or pesticides.
In addition to the "Weather bulletin" for farmers, Bayer CropScience also sends out information for ambitious hobby gardeners to DIY stores every week. These bulletins deal primarily with pest detection and control.
About Bayer CropScience Deutschland
Bayer CropScience Deutschland GmbH is the German distribution company of Bayer CropScience AG, Monheim. The company has its headquarters in Langenfeld, and is a world leader in crop protection as well as pest control in non-agricultural applications thanks to its high quality products, future-orientated innovations and strong customer focus. Business activities are divided up into three areas: Crop Protection, Environmental Science and BioScience. In addition to herbicides, fungicides, insecticides and seed treatment products, the product portfolio of Bayer CropScience Deutschland GmbH also includes non-agricultural applications. These include, for example, products from the field of Environmental Science for pest control in the home or garden or in the commercial area. The product range is completed by the BioScience division, which makes an important contribution to progress in the field of plant biotechnology through intensive research work.
About Retarus
As a provider of professional messaging solutions, the Retarus Group offers services for electronic corporate communication and business processes. The products and services are aimed at both large and medium-sized companies. They are designed to optimise business process communication and combine maximum security with top-level performance. Retarus implements its solutions either directly on the user's premises or hosts them as a managed service. Retarus solutions are used every day by over 3,000 international customers, including Allianz, Bayer, Deutsche Bahn, Honda, O2, Puma, Linde and Sony. Around 170 employees at the headquarters in Munich and in the subsidiaries in Lyon, Milan and Zurich are dedicated to ensuring the highest levels of customer satisfaction.
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