Potential exclusive car buyers expect exclusive, top-class service – particularly clients of Ferrari S.p.A based in Modena, Italy. Ferrari customers expect personalized service and certainly do not wish to be kept waiting when visiting the Ferrari exhibit at the International Automobile Exhibition. In order to make sure that visitors to the most important car fair are dealt with individually and without delay, the German Ferrari affiliate has turned to Retarus’ premium SMS service Mail2SMS.
The Managed Service used in Frankfurt has already proven an essential tool at the Genfer Automobil-Salon trade fair in Geneva last year. As soon as a customer checks in at the Ferrari stand, an SMS is dispatched to the responsible customer care staff member, who can immediately receive the potential client and accompany him through the exhibit.
This solution is based on internet access to the gateway that Retarus’ Mail2SMS provides to the SMS services of the various mobile phone service providers. The customer’s messages are sent via a simple, user-friendly mask to the user of any mobile network within seconds.
"The challenge that the Ferrari Check-in/Check-out System posed for us was easily managed from the technical perspective", explains retarus CEO Martin Hager. "Far more demanding was setting up the system so that it works every time without fail and requires a minimum of handling time. Retarus Mail2SMS ensures that every SMS reaches the addressee within 15 seconds – no matter which mobile network is used."
Ferrari Germany is now equally convinced of the benefits of Retarus Mail2SMS: "Our colleagues at Ferrari Switzerland have already tested the Premium SMS service at the Genfer Automobil-Salon in Geneva in 2008 and 2009 and were highly enthusiastic", says Patrick van den Berg, responsible for IT at Ferrari Germany . "The system is ideal for our customer communication needs, as it operates precisely and reliably, and in addition is always transparent. This is a valuable service, which enables us to present our valuable products in a suitably impressive way."
About Retarus
Retarus is a leading provider of professional messaging solutions and has been developing and offering services for electronic corporate communications since 1992. The company's portfolio encompasses large and medium-sized corporations, with service extending to more than 3,500 worldwide customers in various sectors. Customers such as Allianz, Bayer, Honda, Sony and Adidas rely on Retarus messaging services to exchange mission critical business documents. Retarus employs more than 250 dedicated professionals and holds offices in Munich, New York, Dubai, London, Madrid, Milan, Paris, Singapore, Sydney, Vienna and Zurich. Each of these employees makes Retarus' core service values customer focus, innovation, quality and transparency, their mission.
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