{"id":10477,"date":"2016-11-23T14:21:18","date_gmt":"2016-11-23T13:21:18","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/de\/?p=10477"},"modified":"2020-08-14T16:11:42","modified_gmt":"2020-08-14T14:11:42","slug":"graymail-oder-die-schwierige-grauzone-zwischen-newsletter-und-spam","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/de\/graymail-oder-die-schwierige-grauzone-zwischen-newsletter-und-spam\/","title":{"rendered":"Graymail oder die schwierige Grauzone zwischen Newsletter und Spam"},"content":{"rendered":"

Kunden von Retarus E-Mail Security haben die M\u00f6glichkeit, legitime Massen-E-Mails entweder markieren und zustellen oder gleich vorsorglich in die Quarant\u00e4ne verschieben zu lassen.<\/p>\n

Bislang haben wir solch legitime Massen-E-Mails pauschal als \u201eNewsletter\u201c bezeichnet. K\u00fcnftig sagen wir treffender \u201eGraymail\u201c, denn h\u00e4ufig handelt es sich um Nachrichten aus der Grauzone zwischen erw\u00fcnschten und bewusst abonnierten Inhalten und unerw\u00fcnschtem Spam. Newsletter zum Beispiel, an deren Thema man mit der Zeit das Interesse verloren hat, \u00fcbereifrige Benachrichtigungen aus Karriere-Netzwerken oder oder oder.<\/p>\n

Solche Nachrichten k\u00f6nnen laut Wikipedia<\/a> auch gern mal mehr als 80 Prozent eines durchschnittlichen Posteingangs ausmachen. Technisch ist es schwierig, trennscharf zwischen Newsletter und Spam zu unterscheiden \u2013 nicht zuletzt deswegen, weil die individuelle Schmerzgrenze sehr unterschiedlich ist, ab der ein Nutzer eine Nachricht als l\u00e4stig empfindet.<\/p>\n

\"Newsletter-Einstellungen<\/p>\n

In den Digest-Mails von Retarus E-Mail Security geben wir bereits \u201eGraymail\u201c statt wie fr\u00fcher \u201eNewsletter\u201c als Grund daf\u00fcr an, dass eine Mail in die Quarant\u00e4ne verschoben wurde. Im EAS-Portal f\u00fcr den Admin \u00e4ndern wir die Begrifflichkeiten mit dem n\u00e4chsten Update Ende November. Dann wird aus \u201eNewsletter markieren und zustellen\u201c und \u201eNewsletter quarantinieren\u201c entsprechend \u201eGraymail markieren und zustellen\u201c sowie \u201eGraymail quarantinieren\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kunden von Retarus E-Mail Security haben die M\u00f6glichkeit, legitime Massen-E-Mails markieren und zustellen oder in die Quarant\u00e4ne verschieben zu lassen. Bislang haben wir solche Nachrichten pauschal als \u201eNewsletter\u201c tituliert, k\u00fcnftig sagen wir treffender \u201eGraymail”.<\/p>\n","protected":false},"author":14,"featured_media":10479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_s2mail":"","footnotes":""},"categories":[20],"tags":[19,159,333],"class_list":["post-10477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-e-mail","tag-email-security","tag-graymail"],"acf":[],"yoast_head":"\nGraymail - die Grauzone zwischen Newsletter und Spam<\/title>\n<meta name=\"description\" content=\"Bislang haben wir legitime Massen-E-Mails pauschal als \u201eNewsletter\u201c bezeichnet. 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