{"id":1615,"date":"2016-06-20T12:17:02","date_gmt":"2016-06-20T10:17:02","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/de\/?p=1615"},"modified":"2023-08-20T13:22:42","modified_gmt":"2023-08-20T11:22:42","slug":"naeher-am-kunden-dank-cloud","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/de\/naeher-am-kunden-dank-cloud\/","title":{"rendered":"N\u00e4her am Kunden dank Cloud"},"content":{"rendered":"<p>Gr\u00f6\u00dfte Herausforderung f\u00fcr die Hersteller von Enterprise-Software beim Paradigmenwechsel in Richtung Cloud ist es, eine \u00fcberzeugende Kundenerfahrung zu bieten. Die Zeiten grottiger Releases und mittelm\u00e4\u00dfigen Kundendienstes seien vorbei, <a href=\"https:\/\/www.bain.com\/insights\/the-strategic-need-to-improve-customer-experience-in-enterprise-it\">bilanzieren die Berater von Bain and Company<\/a> in einer aktuellen Studie.<\/p>\n<h2>Auf die Customer Experience kommt es an<\/h2>\n<p>In der Vergangenheit habe die Customer Experience f\u00fcr die Hersteller nicht die geb\u00fchrende Rolle gespielt. \u201eWenn die Software oder Hardware einmal installiert war und lief, dann schreckten die meisten Anwender vor den Kosten und M\u00fchen eines Anbieterwechsels zur\u00fcck, selbst wenn die Technik nicht den Erwartungen entsprach\u201c, schreiben die Autoren Chris Brahm, James Dixon und Rob Markey.<\/p>\n<h2>Cloud ver\u00e4ndert Beschaffung und Erwartungen<\/h2>\n<p>Durch Cloud Computing habe sich unter anderem die IT-Beschaffung grundlegend ver\u00e4ndert \u2013 wo fr\u00fcher nur der IT-Chef Kaufentscheidungen traf, sind es heute deutlich mehr Menschen insbesondere auf der Business-Seite des Unternehmens (was es bedeutet, wenn pl\u00f6tzlich Developer Software bestellen, erkl\u00e4rt Martin Casado, General Partner bei Andreessen Horowitz). Gleichzeitig, so Bain weiter, \u00e4ndere sich die Erwartungshaltung gegen\u00fcber den Herstellern, von denen die Kunden nun rund um die Uhr (24&#215;7) Funktionalit\u00e4t und Verf\u00fcgbarkeit erwarteten \u2013 f\u00fcr viele eine ganz neue Rolle.<\/p>\n<h2>Retarus: Nah am Kunden seit 1992<\/h2>\n<p>Nicht so f\u00fcr Retarus, das \u00fcber das Delivery-Modell Cloud ja nicht Software, sondern eben immer schon Managed Services anbietet. Kundenerlebnis und Verf\u00fcgbarkeit sind beim Outsourcing seit jeher \u201ekriegsentscheidend\u201c. Mit eigenen Rechenzentren voller Carrier-Grade-Equipment, einem Global Delivery Network mit aktivem Carrier-Management und resilienten Systemen (d.h. die komplette IT-<a href=\"https:\/\/www.retarus.com\/de\/why-retarus\/technology-infrastructure\/\">Infrastruktur ist auf Hochverf\u00fcgbarkeit und Hochlastf\u00e4higkeit ausgelegt<\/a>) setzt Retarus gegen\u00fcber seinen Kunden <a href=\"http:\/\/status.retarus.io\/\">auf Transparenz<\/a> und Nachhaltigkeit \u2013 und genau deswegen bestehen einige Gesch\u00e4ftsbeziehungen auch schon seit unserem Gr\u00fcndungsjahr 1992.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anbieter von Software f\u00fcr Unternehmen r\u00fccken durch Cloud Computing n\u00e4her an ihre Kunden \u2013 ob sie nun wollen oder nicht.<\/p>\n","protected":false},"author":14,"featured_media":274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_s2mail":"yes","footnotes":""},"categories":[51,13],"tags":[113,270,271],"class_list":["post-1615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-cloud","tag-cloud-services","tag-customer-experience","tag-kundennaehe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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