{"id":27525,"date":"2017-06-07T12:06:35","date_gmt":"2017-06-07T12:06:35","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/wie-retarus-mit-stop-sms-umgeht\/"},"modified":"2026-08-12T15:00:18","modified_gmt":"2026-08-12T15:00:18","slug":"wie-retarus-mit-stop-sms-umgeht","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/de\/wie-retarus-mit-stop-sms-umgeht\/","title":{"rendered":"Wie Retarus mit STOP-SMS umgeht"},"content":{"rendered":"\nIn L\u00e4ndern wie Frankreich, Belgien oder den USA und Kanada m\u00fcssen Empf\u00e4nger von Marketing-SMS die M\u00f6glichkeit haben, sich f\u00fcr zuk\u00fcnftige Aussendungen auszutragen\u00a0(z.B. \u00fcber eine \u201eSTOP-SMS\u201c).\n\nDieser sogenannte Opt-out wird f\u00fcr gew\u00f6hnlich \u00fcber eine Antwort-SMS mit dem Keyword \u201eSTOP\u201c realisiert. In der ersten Nachricht an den Empf\u00e4nger muss man auf diese M\u00f6glichkeit explizit hinweisen – manche Netzbetreiber stellen Kurznachrichten gar nicht erst zu, wenn der entsprechende Hinweis fehlt. Missachtet der Versender sp\u00e4ter eine ausdr\u00fcckliche Austragung, drohen zum Teil empfindliche Strafen.\n

Opt-out Funktion: SMS Blocklist mittels \u201eSTOP-SMS\u201c generieren<\/h2>\nKunden von Retarus SMS Cloud Services sind hier zum Gl\u00fcck auf der sicheren Seite: Sobald sie f\u00fcr eine Inbound-Rufnummer (Long oder Short Code) die Aktion \u201eSMS Blocklist\u201c einschalten, wird jeder Absender einer STOP-SMS auf eine Blocklist gesetzt, die dann bei jedem weiteren Versand ber\u00fccksichtigt wird. Damit ist eine rechtssichere Kommunikation gew\u00e4hrleistet. Die automatisch erzeugte \u201eschwarze Liste\u201c l\u00e4sst sich jederzeit im EAS-Verwaltungsportal einsehen und bei Bedarf auch editieren.\n\nNeben dem automatischen Blocklisting k\u00f6nnen Retarus-Kunden auch andere Aktionen f\u00fcr eingehende STOP-SMS einrichten. Dazu geh\u00f6ren beispielsweise das Weiterleiten an Applikationen oder E-Mail-Postf\u00e4cher sowie das \u00dcbernehmen in eine Liste im generischen CSV-Format zur Weiterverarbeitung beim Kunden. Au\u00dferdem ist eine automatische Antwort m\u00f6glich, die dem Absender der STOP-SMS den Opt-out best\u00e4tigt.\n\nDie Retarus Enterprise SMS Services<\/a> erm\u00f6glichen den schnellen und komfortablen Versand und Empfang von SMS-Mitteilungen via E-Mail-Clients, Microsoft-Exchange-Umgebungen und SAP-Systemen sowie Host-basierenden Anwendungen und Web-Applikationen. Sie bieten dazu vielf\u00e4ltige Features und Optionen<\/a>. Mehr erfahren Sie bei Ihrem Ansprechpartner vor Ort<\/a>.\n","protected":false},"excerpt":{"rendered":"

L\u00e4nder wie Frankreich schreiben f\u00fcr Marketing-SMS eine Opt-out-M\u00f6glichkeit vor – kein Problem mit Retarus SMS Cloud Services.<\/p>\n","protected":false},"author":14,"featured_media":7625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ret_read_more_text":"","ret_thumb_border":false,"footnotes":""},"categories":[3058],"tags":[647],"ret_content_type":[3098],"class_list":["post-27525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geschaeftskommunikation","tag-enterprise-sms","ret_content_type-produkt-news"],"acf":[],"yoast_head":"\nSTOP-SMS: Automatisches Blocklisting mit Retarus<\/title>\n<meta name=\"description\" content=\"Automatisches SMS-Blocklisting per Opt-out-Funktion "STOP-SMS". 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