An increasing number of companies are sending huge amounts of short messages with the aid of cloud services, reliably and quickly to mobile networks around the world. While many companies have thus far preferred to use SOAP interfaces, the trend in the Internet Economy has for some time now been clearly towards REST, short for Representational State Transfer. The advantage: Especially in the internet environment most of the infrastructure required for REST is already available.
Messenger services aside: communicating via SMS continues to enjoy a very high degree of popularity in everyday business. As practical as SMS may be as a notification channel, like any other means of communication it only really develops its full potential when used as a tool for dialogue. When using Retarus SMS to Applications, for instance, incoming short messages are automatically pushed into the corresponding business application.