{"id":25252,"date":"2016-03-29T08:24:10","date_gmt":"2016-03-29T08:24:10","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/when-only-an-app-is-not-enough-why-many-internet-services-rely-on-sms\/"},"modified":"2026-08-10T13:25:42","modified_gmt":"2026-08-10T13:25:42","slug":"when-only-an-app-is-not-enough-why-many-internet-services-rely-on-sms","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/en\/when-only-an-app-is-not-enough-why-many-internet-services-rely-on-sms\/","title":{"rendered":"When only an app is not enough: Why many internet services rely on SMS"},"content":{"rendered":"\nTwitter is currently celebrating its tenth birthday. On the occasion of the celebrations, Twitter CEO and co-founder Jack Dorsey <a href=\"https:\/\/www.theguardian.com\/technology\/2016\/mar\/18\/twitter-character-limit-rumor-jack-dorsey\" target=\"_blank\" rel=\"noopener noreferrer\">made an announcement<\/a> that drew a sigh of relief from many users: The limit of 140 characters, so characteristic for the messaging service, will now after all be maintained for the time being. Two months earlier it had come to light that the company was thinking about allowing up to 10,000 characters in the future. For many users the limiting of communication to the bare essentials is a big part of the appeal of this form of communication. The great similarity between the Twitter character limit and the (original) SMS limit of 160 characters is, by the way, much more than mere coincidence. The founders consciously chose the amount of characters at that time, so that Tweets could also easily be distributed via short message. Nowadays, this is still <a href=\"https:\/\/support.twitter.com\/articles\/14226\" target=\"_blank\" rel=\"noopener noreferrer\">one of many options<\/a> for getting in contact with the world via Twitter.\n<h2>Connecting via web interface: internet economy informed by SMS<\/h2>\nWith this close dovetailing of the SMS standard and web service Twitter is by no means on its own. No matter whether it\u2019s online delivery services, car sharing providers or hotel booking platforms &#8211; in order to notify customers and partners dependably and without delay, many <a href=\"https:\/\/www.retarus.com\/industries\/retarus-cloud-messaging-services-for-internet-economy\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet economy<\/a> companies rely on SMS services from the cloud. From authentication with secure <a href=\"https:\/\/www.retarus.come-case-efficient-staff-planning-thanks-to-two-way-sms\/\">two-way SMS<\/a> to booking or reservation confirmations, short messages perform excellent services. Thanks to <a href=\"https:\/\/www.retarus.com\/blog\/en\/short-messages-from-the-cloud-ready-for-the-internet-economy-with-rest\/\" target=\"_blank\" rel=\"noopener noreferrer\">suitable web interfaces<\/a>, web portals are able to link their SMS alerts seamlessly with their own systems and reflect customized communication processes. Customer responses by means of SMS can also automatically be forwarded <a href=\"https:\/\/www.retarus.com\/blog\/en\/hello-crm-in-sms-dialogue-with-business-applications\/\" target=\"_blank\" rel=\"noopener noreferrer\">for instance to CRM systems<\/a>.\n<h2>Push notifications from apps no substitute for SMS<\/h2>\nAlthough most web services are equipped with their own apps, an increasing number of providers are additionally banking on notifying users via SMS. The benefits are perfectly obvious. For one thing, many customers are fairly reluctant to download a dedicated app for each and every web service. This is also shown in a <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2015\/so-many-apps-so-much-more-time-for-entertainment.html\" target=\"_blank\" rel=\"noopener noreferrer\">study conducted by market researchers at Nielsen<\/a>. Despite a consistently growing range of options in app stores, the number of smartphone apps actually employed by users has remained constant at about two dozen per user for several years now. And even if an app does find its way onto the phone, its push notifications are seldom even remotely comparable with the potentially <a href=\"https:\/\/mobilemarketingwatch.com\/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\/\" target=\"_blank\" rel=\"noopener noreferrer\">record-setting<\/a> opening rates for SMS. If companies would like to make absolutely sure that a booking confirmation or announcement of a date actually reaches a recipient, SMS remains the first choice medium. And this is also true, incidentally, when the customer might not have a mobile data network at their disposal at that exact moment &#8211; no matter whether it\u2019s due to a holiday abroad or because the monthly data volume has once again already been depleted by the middle of the month.\n\nFind out how Retarus\u2019 SMS Services can support you with notifying your customers by <a href=\"https:\/\/www.retarus.com\/products\/managed-sms-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">clicking here<\/a> or directly from your <a href=\"https:\/\/www.retarus.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">local Retarus contact person<\/a>.\n","protected":false},"excerpt":{"rendered":"<p>No matter whether it\u2019s online delivery services, car sharing providers or hotel booking platforms &#8211; in order to notify customers and partners dependably and without delay, many companies rely on SMS services from the cloud. Although most of these web services are equipped with their own apps, an increasing number of providers are additionally banking on notifying users via SMS. The benefits are perfectly obvious.<\/p>\n","protected":false},"author":12,"featured_media":206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ret_read_more_text":"","ret_thumb_border":false,"footnotes":""},"categories":[3041],"tags":[182,180,30,118,183],"ret_content_type":[3075],"class_list":["post-25252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-communication","tag-app","tag-cloud","tag-enterprise-sms","tag-internet-economy","tag-notification","ret_content_type-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Online-Dienste setzen auf SMS-Services<\/title>\n<meta name=\"description\" content=\"Trotz eigener Apps setzen viele Anbieter auf eine zus\u00e4tzliche Benachrichtigung per SMS-Service. Aus gutem Grund.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/en\/when-only-an-app-is-not-enough-why-many-internet-services-rely-on-sms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When only an app is not enough: Why many internet services rely on SMS\" \/>\n<meta property=\"og:description\" content=\"Trotz eigener Apps setzen viele Anbieter auf eine zus\u00e4tzliche Benachrichtigung per SMS-Service. 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