{"id":25430,"date":"2016-11-23T13:30:23","date_gmt":"2016-11-23T13:30:23","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/graymail-or-the-tricky-gray-zone-between-newsletter-and-spam\/"},"modified":"2026-08-07T15:06:33","modified_gmt":"2026-08-07T15:06:33","slug":"graymail-or-the-tricky-gray-zone-between-newsletter-and-spam","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/en\/graymail-or-the-tricky-gray-zone-between-newsletter-and-spam\/","title":{"rendered":"Graymail &#8230; or the tricky gray zone between newsletter and spam"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.retarus.com\/services\/email-security\/\">Retarus E-Mail Security<\/a> customers are given the option of either marking legitimate mass-emails for immediate delivery or choosing to send them straight to quarantine by way of precaution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So far we have simply been calling all such legitimate mass email transmissions \u201cnewsletters\u201d. But from now on we will instead be using the more accurate term \u201cgraymail\u201d, as such messages often occupy the gray zone between wanted, consciously subscribed contents and unrequested spam. For instance, newsletters on topics in which one has lost interest over time or over-eager notifications from carrier networks &#8211; the list is endless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Graymail_%28email%29\" rel=\"nofollow\"><u>According to Wikipedia<\/u><\/a>, those messages can easily account for more than 80 percent of the average email inbox. Technically, it is very challenging to distinguish accurately between a newsletter and spam &#8211; in large part because the respective pain thresholds, beyond which recipients may find themselves bothered by a certain message, can vary greatly between different users.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a7f243298cec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7f243298cec\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"408\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/graymail-eas-en.png\" alt=\"Newsletter settings in EAS\" class=\"wp-image-458\" srcset=\"https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/graymail-eas-en.png 729w, https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/graymail-eas-en-300x168.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the digest mails provided by Retarus E-Mail Security, we have already started using the term \u201cGraymail\u201d rather than the previous \u201cNewsletter\u201d as the reason an email has been sent into quarantine. In the EAS portal for administrators, we will be changing the terminology along with the next update at the end of November. Then \u201cMark newsletter and deliver\u201d and \u201cQuarantine newsletter\u201d will accordingly be replaced with \u201cMark graymail and deliver\u201d and \u201cQuarantine graymail\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retarus E-Mail Security customers are given the option of either marking and delivering legitimate mass-emails  or sending them straight to quarantine. So far we&#8217;ve have been calling all such emails \u201cnewsletters\u201d. From now on we will instead be using the more accurate term \u201cgraymail\u201d<\/p>\n","protected":false},"author":14,"featured_media":5071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ret_read_more_text":"","ret_thumb_border":false,"footnotes":""},"categories":[3041,3043],"tags":[3122,43,294],"ret_content_type":[3071],"class_list":["post-25430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-communication","category-cybersecurity","tag-email","tag-email-security","tag-graymail","ret_content_type-product-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mass emails = graymail? Retarus simplifies handling of email<\/title>\n<meta name=\"description\" content=\"So far we&#039;ve have been calling legitimate mass-emails \u201cnewsletters\u201d. From now on we will instead be using the more accurate term \u201cgraymail\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/en\/graymail-or-the-tricky-gray-zone-between-newsletter-and-spam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graymail ... or the tricky gray zone between newsletter and spam\" \/>\n<meta property=\"og:description\" content=\"So far we&#039;ve have been calling legitimate mass-emails \u201cnewsletters\u201d. 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