{"id":5355,"date":"2021-01-27T13:42:56","date_gmt":"2021-01-27T11:42:56","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/en\/response-bounce-management-for-transactional-email-provides-full-control-over-high-volumes-of-inbound-email-traffic"},"modified":"2024-05-07T19:18:42","modified_gmt":"2024-05-07T17:18:42","slug":"high-volume-email-transmission-retarus-service-provides-meaningful-control-over-inbound-traffic","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/en\/high-volume-email-transmission-retarus-service-provides-meaningful-control-over-inbound-traffic\/","title":{"rendered":"Response & Bounce Management for Transactional Email provides full control over high volumes of inbound email traffic"},"content":{"rendered":"\n
Retarus Transactional Email<\/a> provides companies with a powerful service for sending high volumes of transactional emails straight from their business applications. Sending peaks of up to 10 million emails per hour can be covered. Sending is only one half of it. Receiving and managing the immense volume of inbound responses is a challenge in its own right.<\/p>\n\n\n\n It is essential to separate all the \u201cout of office\u201d messages and \u201chard bounces\u201d from real enquiries sent by (potential) customers. Obviously, this requires efficient response and bounce management, because doing this manually or even by implementing rules at inbox level for each individual employee is tedious, staff-intensive, and basically doomed to fail from the outset. This makes responding to enquiries in a speedy and timely manner virtually impossible.<\/p>\n\n\n\n The Retarus Bounce and Response Manager<\/strong> is an automated service for controlling, organizing, and high volumes of inbound email traffic. These features are already working hard within Retarus\u2019 high-performance cloud infrastructure, even before the emails reach the company\u2019s own infrastructure. In short: Our response and bounce management is the perfect complement to incoming transactional email.<\/p>\n\n\n\n This approach facilitates and simplifies incoming traffic management and automate steps in departmental workflows in advance, without needing to place unnecessary strain on the company\u2019s internal technical and human resource capacities. Based on extensive analysis of incoming email content, Retarus\u2019 service can recognize system-generated notification, error, or \u201cout of office\u201d messages automatically. This allowing them to be classified and separated from \u201creal\u201d responses at an early stage. <\/p>\n\n\n\n Those responsible for the company email infrastructure can also make use of a large number of other criteria to implement their policies. In addition to analyzing message content (e.g., according to language or specific phrases and keywords), technical parameters can also be defined (e.g., the geographical origin\/IP address of the sender), triggering concrete actions for incoming messages. Retarus\u2019 email experts from Support, Service Management, and Technical Consulting are available, on request, to advise on the configuration of these rule sets.<\/p>\n\n\n\n The Transactional Email service, including response and bounce management, is an integral part of the comprehensive Retarus Secure Email Platform<\/a>. In addition to fulfilling the most stringent requirements for performance and compliance (on request, the processing takes place exclusively in Retarus\u2019 local data centers, such as within the EU), the platform approach delivers another key benefit for users: the option of automatically checking all incoming emails for viruses and malicious content, thanks to the all-encompassing Retarus Email Security service.<\/p>\n\n\n\nWhy companies need efficient inbound email management<\/h2>\n\n\n\n
Bounce and Response Manager perfectly complements Transactional Email for the inbound channel<\/h2>\n\n\n\n
Comprehensive rule sets simplify automation of high-volume email workflows<\/h2>\n\n\n\n
Integrated into the Secure Email Platform for added security<\/h2>\n\n\n\n