{"id":2266,"date":"2017-06-07T14:06:35","date_gmt":"2017-06-07T12:06:35","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/es\/conozca-como-gestiona-retarus-los-stop-sms"},"modified":"2024-09-24T13:15:55","modified_gmt":"2024-09-24T11:15:55","slug":"retarus-manages-stop-sms","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/es\/retarus-manages-stop-sms\/","title":{"rendered":"Conozca c\u00f3mo gestiona Retarus los STOP SMS"},"content":{"rendered":" <p>En pa\u00edses como Francia, B\u00e9lgica, EE.&nbsp;UU. o Canad\u00e1, los destinatarios de SMS comerciales deben tener la posibilidad de comunicar su deseo de dejar de recibir m\u00e1s env\u00edos a futuro.<\/p>   <p>Este denominado \u00abopt-out\u00bb se ejecuta habitualmente mediante una respuesta por SMS con la palabra clave \u00abSTOP\u00bb. En el primer mensaje enviado al destinatario, el remitente debe se\u00f1alar expl\u00edcitamente esta posibilidad. De hecho, algunos operadores de red no llegan a entregar mensajes cortos si no incluyen esa informaci\u00f3n. Y si el remitente contin\u00faa sin indicar expresamente la posibilidad de darse de baja, se expone a severas sanciones.<\/p>   <h2 class=\"wp-block-heading\" id=\"h-funcion-opt-out-para-darse-de-baja-generacion-de-una-lista-negra-de-sms-mediante-stop-sms\">Funci\u00f3n \u00abopt-out\u00bb para darse de baja: generaci\u00f3n de una lista negra de SMS mediante \u00abSTOP SMS\u00bb<\/h2>   <p>Afortunadamente, los clientes de Retarus SMS Cloud Services est\u00e1n cubiertos en este \u00e1mbito: en cuanto activan la opci\u00f3n \u00abSMS Blacklist\u00bb para un determinado n\u00famero de entrada (ya sea c\u00f3digo largo o corto), se incluir\u00e1 a cada remitente de un STOP SMS en una lista negra que se tendr\u00e1 en cuenta para campa\u00f1as de env\u00edo posteriores. Esto garantiza que la comunicaci\u00f3n sea conforme a la legislaci\u00f3n. La lista negra, que se genera autom\u00e1ticamente, puede consultarse en todo momento en el portal de administraci\u00f3n EAS y puede editarse en caso necesario.<\/p>   <p>Adem\u00e1s de la inclusi\u00f3n autom\u00e1tica en la lista negra, los clientes de Retarus pueden configurar otras acciones adicionales para los STOP SMS entrantes. Esto incluye, por ejemplo, el reenv\u00edo a aplicaciones o clientes de correo electr\u00f3nico, as\u00ed como la importaci\u00f3n de los datos a una lista en formato CSV gen\u00e9rico, para su procesamiento posterior por el cliente. Asimismo, es posible configurar una respuesta autom\u00e1tica que confirme al remitente del STOP SMS que se le ha dado de baja.<\/p>   <figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.youtube.com\/watch?v=NPBkiBbO4_4\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2024\/03\/stop-in-the-name-of-love.jpg\" alt=\"\" class=\"wp-image-9516\"\/><\/a><\/figure>   <p><a href=\"https:\/\/www.retarus.com\/es\/services\/sms\/\">Retarus Cloud SMS Services<\/a> posibilita el env\u00edo y la recepci\u00f3n c\u00f3modos y r\u00e1pidos de mensajes SMS a trav\u00e9s de clientes de correo electr\u00f3nico, entornos de Microsoft Exchange y sistemas SAP, as\u00ed como a trav\u00e9s de aplicaciones basadas en host y aplicaciones web. Para ello ofrecen <a href=\"https:\/\/www.retarus.com\/es\/tech-products\/sms-services\/\">diferentes funciones y opciones<\/a>. Puede obtener m\u00e1s informaci\u00f3n <a href=\"https:\/\/www.retarus.com\/es\/services\/sms\/\">aqu\u00ed<\/a> o consultando directamente a su <a href=\"https:\/\/www.retarus.com\/es\/contact\/\">interlocutor local<\/a>.<\/p> ","protected":false},"excerpt":{"rendered":"<p>Conozca c\u00f3mo gestiona Retarus los STOP SMS. Gracias a las listas negras de SMS, puede integrar muy f\u00e1cilmente la funci\u00f3n \u201copt-out\u201d para darse de baja.<\/p>\n","protected":false},"author":14,"featured_media":2264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[3823],"dipi_cpt_category":[],"class_list":["post-2266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-enterprise-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conozca c\u00f3mo gestiona Retarus los STOP SMS<\/title>\n<meta name=\"description\" content=\"Conozca c\u00f3mo gestiona Retarus los STOP SMS. 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