{"id":29812,"date":"2020-05-20T13:34:50","date_gmt":"2020-05-20T13:34:50","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/so-that-your-emails-really-hit-the-mark\/"},"modified":"2020-05-20T13:34:50","modified_gmt":"2020-05-20T13:34:50","slug":"so-that-your-emails-really-hit-the-mark","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/","title":{"rendered":"So that your emails really hit the mark"},"content":{"rendered":" <p class=\"wp-block-paragraph\">As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the <a href=\"https:\/\/www.retarus.com\/blog\/fr\/reputation-management-un-arsenal-de-fonctionnalites-pour-proteger-votre-reputation-dexpediteur\/\">sender reputation<\/a> of the company sending them. Our <a href=\"https:\/\/www.retarus.com\/fr\/services\/transactional-email\/#deliverability-guide\">Email Deliverability Guide<\/a> shows how this can be prevented.<\/p>   <p class=\"wp-block-paragraph\">The how-to manual defines the most important terminology for email transmission, sheds some light on the reasons for spam classification and explains procedures such as DKIM and SPF. The 12-page document also contains a crystal-clear guide on how companies can boost the delivery rates of their emails, as well as providing tips for the ideal email design.<\/p>   <p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.retarus.com\/fr\/services\/transactional-email\/#deliverability-guide\">Retarus Email Deliverability Guide<\/a> is now available as a free download. For further details please see&nbsp;our <a href=\"https:\/\/www.retarus.com\/press\/your-guide-to-successful-email-delivery\/\">current press release<\/a>.<\/p> ","protected":false},"excerpt":{"rendered":"<p>As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.<\/p>\n","protected":false},"author":14,"featured_media":10987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ret_read_more_text":"","ret_thumb_border":false,"footnotes":""},"categories":[3043],"tags":[1593],"ret_content_type":[3101],"class_list":["post-29812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-deliverability-guide","ret_content_type-product-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>So that your emails really hit the mark<\/title>\n<meta name=\"description\" content=\"As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So that your emails really hit the mark\" \/>\n<meta property=\"og:description\" content=\"As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. 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Our Email Deliverability Guide shows how this can be prevented.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/\" \/>\n<meta property=\"og:site_name\" content=\"Retarus Corporate Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T13:34:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retarus.com\/blog-transfer\/wp-content\/uploads\/sites\/41\/2026\/07\/shutterstock_228157618-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Cloer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Cloer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/so-that-your-emails-really-hit-the-mark\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/so-that-your-emails-really-hit-the-mark\\\/\"},\"author\":{\"name\":\"Thomas Cloer\",\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/7f8954d8bf84d75cf384942c5f6cf2e5\"},\"headline\":\"So that your emails really hit the mark\",\"datePublished\":\"2020-05-20T13:34:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/so-that-your-emails-really-hit-the-mark\\\/\"},\"wordCount\":149,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/so-that-your-emails-really-hit-the-mark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/41\\\/2026\\\/07\\\/shutterstock_228157618-5.jpg\",\"keywords\":[\"Deliverability Guide\"],\"articleSection\":[\"Cybersecurity\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/so-that-your-emails-really-hit-the-mark\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/so-that-your-emails-really-hit-the-mark\\\/\",\"url\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/so-that-your-emails-really-hit-the-mark\\\/\",\"name\":\"So that your emails really hit the mark\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/so-that-your-emails-really-hit-the-mark\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/fr\\\/so-that-your-emails-really-hit-the-mark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retarus.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/41\\\/2026\\\/07\\\/shutterstock_228157618-5.jpg\",\"datePublished\":\"2020-05-20T13:34:50+00:00\",\"description\":\"As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. 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