{"id":30083,"date":"2015-11-12T13:44:10","date_gmt":"2015-11-12T13:44:10","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/communication-professionnelle-par-sms-entre-applications-personnes-et-machines\/"},"modified":"2026-08-11T15:25:34","modified_gmt":"2026-08-11T15:25:34","slug":"communication-professionnelle-par-sms-entre-applications-personnes-et-machines","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/fr\/communication-professionnelle-par-sms-entre-applications-personnes-et-machines\/","title":{"rendered":"A2P & M2M: Communication professionnelle par SMS entre applications, personnes et machines"},"content":{"rendered":"\nAvec ou sans services de messagerie instantan\u00e9e : la communication par SMS b\u00e9n\u00e9ficie toujours d’une grande popularit\u00e9<\/a> dans le quotidien des affaires. Et pour cause ! A tout moment, un message par SMS capte efficacement l’attention du destinataire, que ce soit pour informer des clients, des partenaires ou des collaborateurs. Et ce, que l’envoi soit effectu\u00e9 depuis des applications ou depuis des t\u00e9l\u00e9phones portables, qu’il s’agisse d’un bon vieux Nokia 3210 ou d’un iPhone 6s ! Un SMS arrive \u00e0 destination en toute fiabilit\u00e9, m\u00eame si le r\u00e9seau de donn\u00e9es mobiles devient faible ou si le propri\u00e9taire du t\u00e9l\u00e9phone s\u00e9journe \u00e0 l’\u00e9tranger sans pack roaming.

Quand le SMS facilite le dialogue avec les clients<\/h2> Aussi pratique soit le SMS, cette m\u00e9thode de notification – comme toute autre forme de communication – ne d\u00e9ploie bien s\u00fbr tout son plein potentiel que dans le cadre d’un dialogue. Afin que les entreprises puissent \u00e9galement en profiter aupr\u00e8s de leurs clients et collaborateurs, Retarus propose une gamme compl\u00e8te de services SMS : Retarus SMS to Applications<\/a> permet d’int\u00e9grer les SMS entrants \u00e0 l’application commerciale de votre choix de mani\u00e8re automatis\u00e9e. Par exemple, les r\u00e9actions des clients et r\u00e9ponses par SMS peuvent \u00eatre directement stock\u00e9es et trait\u00e9es dans le CRM gr\u00e2ce \u00e0 l’API de SMS de Retarus. Ce traitement peut prendre la forme d’une r\u00e9ponse individualis\u00e9e du service client g\u00e9n\u00e9r\u00e9e automatiquement.

Des machines communicantes dans \u00ab\u00a0l’usine num\u00e9rique\u00a0\u00bb<\/h2> L’int\u00e9gration de SMS aux syst\u00e8mes informatiques existants est devenue d’autant plus importante \u00e0 l’\u00e8re de l’\u00ab usine num\u00e9rique \u00bb. Cette \u00e9poque o\u00f9 de plus en plus de machines communiquent entre elles et d\u00e9posent des messages directement \u00e0 l’attention des collaborateurs<\/a>. Par exemple, les v\u00e9hicules et \u00e9quipements envoient d\u00e9j\u00e0 en permanence des SMS concernant leur statut op\u00e9rationnel au si\u00e8ge social de l’entreprise. Gr\u00e2ce aux donn\u00e9es ainsi collect\u00e9es et \u00e9valu\u00e9es, il est possible d’anticiper le besoin d’un entretien avant m\u00eame qu’un dysfonctionnement ne survienne.

Dialogue dynamique gr\u00e2ce \u00e0 SMS-to-Mail et Mail-to-SMS<\/h2> Outre la communication M2M (machine-\u00e0-machine) et A2P (application \u00e0 personne), Retarus ne n\u00e9glige pas les communications interpersonnelles. Le service de SMS-to-Mail<\/a> permet aux clients de Retarus de recevoir des SMS directement et en toute simplicit\u00e9 sur leur poste de travail dans le client d’e-mail, et de les envoyer depuis leur bo\u00eete tout aussi facilement via Mail-to-SMS<\/a>. Vous trouverez davantage d’informations sur les diff\u00e9rents services SMS de Retarus ici <\/a>ou directement aupr\u00e8s de votre interlocuteur Retarus<\/a>.\n","protected":false},"excerpt":{"rendered":"

Envoyer et recevoir des SMS de mani\u00e8re automatis\u00e9e au sein d’applications gr\u00e2ce \u00e0 l’API de SMS de Retarus. M2M, A2P, SMS-to-Mail et Mail-to-SMS.<\/p>\n","protected":false},"author":12,"featured_media":11401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ret_read_more_text":"","ret_thumb_border":false,"footnotes":""},"categories":[3053],"tags":[1300,1243],"ret_content_type":[3101],"class_list":["post-30083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-dentreprise","tag-digitalization","tag-enterprise-sms","ret_content_type-actualites-produits"],"acf":[],"yoast_head":"\nA2P & M2M: Communication professionnelle par SMS<\/title>\n<meta name=\"description\" content=\"Envoyer et recevoir des SMS de mani\u00e8re automatis\u00e9e au sein d'applications gr\u00e2ce \u00e0 l'API de SMS de Retarus. 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