{"id":6122,"date":"2017-12-12T16:19:29","date_gmt":"2017-12-12T14:19:29","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/fr\/le-service-sms-transactionnel-est-il-integre-a-votre-entreprise"},"modified":"2024-06-03T10:37:40","modified_gmt":"2024-06-03T08:37:40","slug":"transactional-sms-integrated-business","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/fr\/transactional-sms-integrated-business\/","title":{"rendered":"Le service SMS transactionnel est-il int\u00e9gr\u00e9 \u00e0 votre entreprise?"},"content":{"rendered":"

Pour la plupart d’entre nous, les SMS sont un outil de communication simple qui sert \u00e0 envoyer des messages rapidement. Pourtant, les SMS permettent bien plus ! De nombreuses entreprises s’appuient sur les SMS pour envoyer des messages promotionnels cr\u00e9atifs et s\u00e9curis\u00e9s d’une application \u00e0 une personne (A2P). En clair : une application \u00e9met un message re\u00e7u par un abonn\u00e9 mobile. Avec cette m\u00e9thode de communication, les entreprises envoient des alertes via SMS \u00e0 plusieurs clients ou ciblent tout un march\u00e9 \u00e0 la fois. Les entreprises actives dans le secteur du B2C ont massivement recours aux SMS transactionnels ou SMS bidirectionnels<\/a>, car ils peuvent consid\u00e9rablement am\u00e9liorer l’engagement des clients et le retour sur investissement. D\u00e9couvrez, dans les exemples ci-dessous, comment certains secteurs int\u00e8grent le SMS transactionnel<\/a> \u00e0 leurs activit\u00e9s quotidiennes gr\u00e2ce \u00e0 une API SMS programmable. <\/p>\n

Voyage et transport : informer en temps r\u00e9el<\/h2>\n

Les entreprises de transport et de voyage disposent souvent d’informations essentielles et urgentes \u00e0 transmettre. Celles-ci sont g\u00e9n\u00e9ralement importantes pour les projets de voyage de leurs clients et doivent \u00eatre envoy\u00e9es imm\u00e9diatement via des SMS d’alerte<\/a>, en particulier lorsque des passagers sont en transit. Les alertes critiques et les notifications, notamment les statuts de vol, retards, changements de portes d’embarquement, etc. sont habituellement communiqu\u00e9es par SMS aux voyageurs. Transactional SMS invite les clients \u00e0 consulter une application pour voir les mises \u00e0 jour sur les vols ou les annulations. Celle-ci peut \u00eatre facilement int\u00e9gr\u00e9e via une API SMS programmable. Par exemple, American Airlines<\/a> utilise les services SMS pour informer ses clients des changements de porte d’embarquement, des retards, des annulations et de l’arriv\u00e9e tardive des bagages par le biais d’alertes SMS. Cela permet au client de r\u00e9agir et de s’organiser en ayant pleinement connaissance de la situation. Une autre compagnie a\u00e9rienne internationale utilise par exemple les services SMS commerciaux de Retarus<\/a> pour l’envoi de notifications \u00e0 ses membres d’\u00e9quipage. <\/p>\n

Services financiers et traitement des paiements<\/h2>\n

Les secteurs des services financiers et des paiements ouvrent \u00e9galement leur canal de communication mobile pour rendre les services plus accessibles \u00e0 leurs clients. Les services bancaires mobiles, par exemple, qui reposent sur la messagerie bidirectionnelle<\/a>, deviennent tr\u00e8s pris\u00e9s. Ils permettent aux clients de consulter des mini-relev\u00e9s ou le solde de leur compte via SMS. Certaines banques fournissent \u00e0 leurs clients un service bancaire par SMS afin qu’ils puissent configurer des alertes personnalis\u00e9es concernant le solde de leur compte. Cette communication, qui peut facilement s’int\u00e9grer via une API SMS programmable, aide les clients \u00e0 mieux suivre leurs d\u00e9penses sans qu’ils aient besoin de se connecter \u00e0 leur compte bancaire. <\/p>\n

Pharmacies et drugstores : relation client et relation fournisseur am\u00e9lior\u00e9es<\/h2>\n

Aux \u00c9tats-Unis, les principaux drugstores alertent leurs clients par SMS transactionnel d\u00e8s que les m\u00e9dicaments figurant sur leur ordonnance sont disponibles. Les pharmacies peuvent \u00e9galement utiliser les services SMS<\/a> pour demander des informations aux fournisseurs concernant les commandes non exp\u00e9di\u00e9es ou les d\u00e9tails li\u00e9s au statut des commandes. <\/p>\n

Le SMS transactionnel, meilleur ami de votre strat\u00e9gie commerciale<\/h2>\n

Une transformation majeure est en cours dans plusieurs secteurs, tels que la sant\u00e9, la restauration, les r\u00e9seaux sociaux, l’automobile, les banques, etc. qui int\u00e8grent d\u00e9sormais le SMS transactionnel dans leur strat\u00e9gie commerciale. Gr\u00e2ce \u00e0 des taux d’ouverture \u00e9lev\u00e9s et \u00e0 la possibilit\u00e9 de rendre les processus de communication transparents, les entreprises utilisent d\u00e9sormais les SMS pour am\u00e9liorer l’exp\u00e9rience client<\/a>. Retarus Transactional SMS Services peuvent \u00eatre facilement impl\u00e9ment\u00e9s via une API SMS programmable. <\/p>\n

Retarus modernise le SMS transactionnel dans le cloud<\/h2>\n

Retarus travaille en permanence sur le d\u00e9veloppement d’Enterprise SMS Services<\/a>. Les nouvelles fonctions comprennent notamment un filtre d’adresses IP. Ainsi, lors de la connexion via SOAP ou REST, seuls les exp\u00e9diteurs autoris\u00e9s peuvent envoyer des demandes de transmission depuis des sources pr\u00e9d\u00e9finies. SMS for Applications offre \u00e9galement la d\u00e9tection des doublons. Ainsi, un message ne pourra pas \u00eatre envoy\u00e9 plus d’une fois au m\u00eame destinataire dans un court laps de temps. Cette fonction peut \u00eatre r\u00e9gl\u00e9e de mani\u00e8re centralis\u00e9e via le portail EAS. Il n’est plus n\u00e9cessaire de la configurer individuellement pour chaque t\u00e2che. Pratique !<\/p>\n","protected":false},"excerpt":{"rendered":"

Most of us know SMS as a simple communication tool to send messages quickly. Nevertheless, SMS is more than just an easy way to chat with friends.<\/p>\n","protected":false},"author":16,"featured_media":2534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[36,9],"tags":[3841],"class_list":["post-6122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","category-product-news","tag-enterprise-sms"],"acf":[],"yoast_head":"\nHave you integrated transactional business SMS yet?<\/title>\n<meta name=\"description\" content=\"See how enterprises can benefit from business communication via transactional or two-way SMS with Retarus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/fr\/transactional-sms-integrated-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you use Transactional SMS in your Business? - Retarus Corporate Blog\" \/>\n<meta property=\"og:description\" content=\"Is SMS integrated in your business? 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