{"id":32813,"date":"2018-04-20T14:48:52","date_gmt":"2018-04-20T14:48:52","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/reputation-management-what-we-do-for-your-sender-score\/"},"modified":"2026-08-06T10:46:41","modified_gmt":"2026-08-06T10:46:41","slug":"reputation-management-what-we-do-for-your-sender-score","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/it\/reputation-management-what-we-do-for-your-sender-score\/","title":{"rendered":"Reputation Management: come miglioriamo il vostro sender score"},"content":{"rendered":" <h2 class=\"wp-block-heading\" id=\"h-sender-score-elevato-per-le-e-mail-transazionali\">Sender score elevato per le e-mail transazionali<\/h2>   <p class=\"wp-block-paragraph\">Se volete o dovete inviare molte e-mail contemporaneamente, per non essere rallentati o bloccati come spammer vi occorre un buon reputation management o un elevato tasso di reputazione del mittente (conosciuto anche come sender reputation score).<\/p>   <h3 class=\"wp-block-heading\" id=\"h-miglioramento-dell-inbox-placement-mediante-la-certificazione-csa-dei-mittenti\">Miglioramento dell\u2019inbox placement mediante la certificazione CSA dei mittenti<\/h3>   <p>Recentemente abbiamo spiegato perch\u00e9 siamo entrati a far parte della Certified Senders Alliance (CSA): <a href=\"https:\/\/www.retarus.com\/blog\/it\/why-retarus-has-become-a-csa-certified-sender\/\">grazie alla certificazione CSA<\/a>, facciamo parte dell\u2019elenco positivo dei principali provider di caselle di posta elettronica come fornitore di servizi per l\u2019invio delle e-mail di marketing e transazionali; pertanto, miglioriamo l\u2019inbox placement delle vostre campagne.<\/p>   <h3 class=\"wp-block-heading\" id=\"h-l-instradamento-ip-riduce-le-conseguenze-di-un-possibile-inserimento-in-blocklist\">L\u2019instradamento IP riduce le conseguenze di un possibile inserimento in blocklist<\/h3>   <p class=\"wp-block-paragraph\">Ma ci\u00f2 che facciamo in termini di reputation management riguardante la nostra soluzione <a href=\"https:\/\/www.retarus.com\/it\/services\/transactional-email\/\">Retarus Transactional Email<\/a> per mantenere alto il tasso di reputazione del vostro dominio di invio non si limita assolutamente a questo.<\/p>   <p class=\"wp-block-paragraph\">Per l\u2019invio utilizziamo un dominio di vostra propriet\u00e0 e sotto il vostro controllo. L\u2019indirizzo tecnico e l\u2019indirizzo del mittente visualizzati al destinatario sono identici. Il controllo SPF e DKIM del destinatario non \u00e8 solo corretto in base al calcolo, ma \u00e8 anche autentico. Si pu\u00f2 quindi escludere la dissimulazione di un mittente fraudolento per i filtri antispam.<\/p>   <p class=\"wp-block-paragraph\">L\u2019indirizzo del mittente \u00e8 importante anche per l\u2019instradamento IP. Immaginate di inviare tutto il vostro traffico \u2013 sia transazionale che promozionale, sia dalla casa madre che dalle filiali, sia per destinatari in Europa occidentale, Europa orientale o Asia \u2013 attraverso un unico indirizzo IP. Se questo server di posta per qualsiasi motivo dovesse finire in una blocklist, tutto smetter\u00e0 di funzionare.<\/p>   <p class=\"wp-block-paragraph\">Preveniamo una tale d\u00e9b\u00e2cle mediante la funzione \u201cIP Routing by Sender Domain\u201d. Potrete quindi usufruire di un accesso centrale alla nostra infrastruttura di servizio e suddividere comunque il vostro traffico mediante diversi domini mittente su diversi indirizzi IP. Ci\u00f2 permetter\u00e0 di ridurre drasticamente le conseguenze di un possibile inserimento della vostra azienda in una blocklist.<\/p>   <figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa32f211d6b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa32f211d6b9\" class=\"wp-block-image alignnone wp-lightbox-container\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20170620005579\/en\/Highly-Reputable-Email-Senders-20-Percent-Messages\/\" rel=\"attachment wp-att-11641\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/2017_AverageDeliveredRatebySSBand_Chart-01.jpg\" alt=\"https:\/\/www.businesswire.com\/news\/home\/20170620005579\/en\/Highly-Reputable-Email-Senders-20-Percent-Messages\/\" class=\"wp-image-812\" srcset=\"https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/2017_AverageDeliveredRatebySSBand_Chart-01.jpg 2400w, https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/2017_AverageDeliveredRatebySSBand_Chart-01-300x192.jpg 300w, https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/2017_AverageDeliveredRatebySSBand_Chart-01-1024x654.jpg 1024w, https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/2017_AverageDeliveredRatebySSBand_Chart-01-768x490.jpg 768w, https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/2017_AverageDeliveredRatebySSBand_Chart-01-1536x980.jpg 1536w, https:\/\/www.retarus.com\/blog\/wp-content\/uploads\/sites\/41\/2026\/07\/2017_AverageDeliveredRatebySSBand_Chart-01-2048x1307.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/a><figcaption class=\"wp-element-caption\">Un tasso di reputazione del mittente elevato ha un effetto diretto sulla percentuale di posta recapitata. Fonte: ReturnPath<\/figcaption><\/figure>   <h3 class=\"wp-block-heading\" id=\"h-suppression-list-per-la-protezione-della-vostra-reputazione\">Suppression list per la protezione della vostra reputazione<\/h3>   <p class=\"wp-block-paragraph\">Un ulteriore importante elemento per la protezione della vostra reputazione come mittente \u00e8 fornito dalle nostre suppression list. Scrivere ripetutamente a indirizzi di destinatari inesistenti o non validi \u00e8 considerato dagli ISP un chiaro segnale di inosservanza dei messaggi di mancato recapito e di gestione non corretta delle liste di distribuzione. Di conseguenza, le contromisure sono inevitabili.<\/p>   <p class=\"wp-block-paragraph\">Il CSA, ad esempio, specifica un tasso di mancato recapito non superiore all\u20191% per ogni ISP, il che rappresenta gi\u00e0 una vera e propria sfida per molte aziende. Nelle nostre suppression list vengono memorizzati temporaneamente gli indirizzi dei destinatari che presentano errori, permettendo cos\u00ec di bloccare un nuovo messaggio ancora prima che venga inviato. Ci\u00f2 vi permetter\u00e0 di guadagnare tempo nella gestione ottimale della vostra lista di distribuzione e di evitare di produrre inutilmente dei mancati recapiti.<\/p>   <p class=\"wp-block-paragraph\">Offriamo anche molti altri filtri e tecnologie che vi permetteranno di proteggere la vostra reputazione, mantenere un funzionamento regolare e raggiungere tassi di ricezione ottimali.<\/p> ","protected":false},"excerpt":{"rendered":"<p>Se desiderate inviare molte e-mail contemporaneamente, per non essere rallentati o bloccati come spammer vi occorre un reputation management che vi permetta di ottenere un elevato sender score. Retarus offre questa soluzione con le e-mail transazionali.<\/p>\n","protected":false},"author":14,"featured_media":15380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ret_read_more_text":"","ret_thumb_border":false,"footnotes":""},"categories":[3063],"tags":[2636,2599],"ret_content_type":[3100],"class_list":["post-32813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione-aziendale","tag-sender-score","tag-transactional-email","ret_content_type-novita-sui-prodotti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reputation Management: come miglioriamo il vostro sender score<\/title>\n<meta name=\"description\" content=\"Se desiderate inviare molte e-mail contemporaneamente, per non essere rallentati o bloccati come spammer vi occorre un reputation management che vi permetta di ottenere un elevato sender score. 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