{"id":10163,"date":"2025-06-18T15:30:00","date_gmt":"2025-06-18T13:30:00","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/us\/?p=10163"},"modified":"2025-06-30T16:51:14","modified_gmt":"2025-06-30T14:51:14","slug":"att-discontinues-email-to-text-retarus-offers-seamless-replacement-for-business-sms-messaging","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/us\/att-discontinues-email-to-text-retarus-offers-seamless-replacement-for-business-sms-messaging\/","title":{"rendered":"AT&T Discontinues Email-to-Text: Retarus Offers Seamless Replacement for Business SMS Messaging"},"content":{"rendered":"\n

There\u2019s a quiet but significant shift happening in business messaging: AT&T is shutting down its long-standing email-to-text service (txt.att.net), and other U.S. carriers may not be far behind.<\/p>\n\n\n\n

For companies that rely on sending texts directly from email inboxes, for field alerts, customer notifications, delivery updates, or on-call messages, this change could create real disruption.<\/p>\n\n\n\n

But there\u2019s good news! You don\u2019t have to change the way your teams work. Retarus Email-to-SMS and SMS-to-Email<\/a> solutions give you the same simplicity and flexibility, backed by enterprise-grade reliability, security, and global scalability.<\/p>\n\n\n\n

Retarus\u2019 Email-to-SMS and SMS-to-Email solution is designed to meet organizations where they already are. It bridges the gap between email and mobile messaging, giving teams the power to communicate clearly, quickly, and at scale, without reinventing their workflows.<\/p>\n\n\n\n

Why It Matters More Than Ever<\/h2>\n\n\n\n

Most traditional SMS platforms are isolated, requiring yet another portal, app, or login. Retarus flips that model.<\/p>\n\n\n\n

Instead of asking teams to learn something new, we let them send and receive SMS using the tools they already trust, like Microsoft 365 or Google Workspace. And by utilizing API connectors, Retarus can fit seamlessly into existing business processes.<\/p>\n\n\n\n

This isn\u2019t just convenience, it\u2019s business continuity. By turning your email client into a two-way SMS command center, you speed up delivery, reduce friction, and keep everything in one clear, searchable place.<\/p>\n\n\n\n

Send Critical SMS Messages, Right From Your Inbox<\/h2>\n\n\n\n

Imagine: Notifying your drivers about a schedule change, confirming a high-priority customer delivery, or sending a security alert to on-site staff, all directly from your email. With Email-to-SMS, that\u2019s exactly what\u2019s possible.<\/p>\n\n\n\n

There\u2019s no new system to log into. No complicated onboarding. Just type, send, and go. Whether it\u2019s operations, support, or logistics, every team gets faster and more reliable. Instantly.<\/p>\n\n\n\n

And Yes, You Get Replies (Where They Belong)<\/h2>\n\n\n\n

The power of SMS-to-Email is all in the return message. When customers or field staff text back, their replies go directly to the sender\u2019s inbox.<\/p>\n\n\n\n

That means fewer dropped threads, faster resolutions, and no need to manage another interface. Better still: every conversation is captured, trackable, and auditable.<\/p>\n\n\n\n

Thanks to dynamic routing, Retarus\u2019 platform ensures that every incoming reply makes it back to the right person. It\u2019s fully automated, completely seamless, and designed for personalized interactions at scale.<\/p>\n\n\n\n

No confusion. No bouncing between departments. Just responsive service, simplified.<\/p>\n\n\n\n

Global Reach, Local Reliability<\/h2>\n\n\n\n

Whether you’re messaging someone in the next building or halfway across the world, Retarus ensures your message gets through. With access to 99% of mobile networks worldwide and full compliance with local regulations and industry standards, Retarus will select the exact carrier that matches your needs. No grey routes. You can focus on sending, with confidence, no matter where business takes you.<\/p>\n\n\n\n

Built to Integrate, Designed to Grow with You<\/h2>\n\n\n\n

Retarus integrates cleanly into complex, enterprise environments. Whether you\u2019re using SAP, a custom-built business platform, or third-party tools, our platform works via REST, SOAP, OpenAPI, and certified connectors.<\/p>\n\n\n\n

As your communication needs evolve, Retarus scales right along with you. No interruptions, no retrofitting, no headaches.<\/p>\n\n\n\n

What You Gain, At a Glance<\/h2>\n\n\n\n