{"id":42909,"date":"2021-09-06T13:59:52","date_gmt":"2021-09-06T11:59:52","guid":{"rendered":"https:\/\/www.retarus.com\/es\/email-deliverability-guide\/"},"modified":"2023-11-28T14:58:19","modified_gmt":"2023-11-28T13:58:19","slug":"email-deliverability-guide","status":"publish","type":"lp","link":"https:\/\/www.retarus.com\/es\/lp\/email-deliverability-guide\/","title":{"rendered":"Una gu\u00eda para mejorar y aumentar la tasa de entrega de sus mensajes de correo electr\u00f3nico transaccionales."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Mejora de la reputaci\u00f3n y la puntuaci\u00f3n de remitente, aumento de la tasa de entrega en la bandeja de entrada, BIMI y DMARC como criterios de calidad\u2026 descubra todo esto&hellip;","protected":false},"author":35,"featured_media":42911,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" next_background_color=\"#FFFFFF\" module_class=\"ret_padding_120-0\" _builder_version=\"4.10.4\" _module_preset=\"default\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(0,0,0,0.3)\" background_color_gradient_end=\"rgba(0,0,0,0.5)\" background_color_gradient_start_position=\"19%\" background_color_gradient_end_position=\"50%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2021\/09\/Retarus-Email-Deliverability-Guide-2021.jpg\" bottom_divider_style=\"arrow2\" bottom_divider_height=\"50px\" custom_css_main_element=\"background-position: center 50%|| \" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.9.10\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Preline\/Headline\" _builder_version=\"4.10.4\" _module_preset=\"default\" background_layout=\"dark\" width=\"80%\" global_colors_info=\"{}\"]<h1><span>TRANSACTIONAL EMAIL<\/span>Una gu\u00eda para mejorar y aumentar la tasa de entrega de sus mensajes de correo electr\u00f3nico transaccionales.\r\n <\/h1>\r\n<p class=\"bigger\">\u00bfUna confirmaci\u00f3n de contrato o de pedido que se hace esperar durante horas? \u00bfUn restablecimiento de contrase\u00f1a que va a parar al buz\u00f3n de correo no deseado? \u00bfUna verificaci\u00f3n de cita que no termina de llegar? Molesto para el destinatario, molesto para el remitente. Un enorme peligro para la satisfacci\u00f3n del cliente. La fidelidad y la lealtad del cliente pueden perderse en un abrir y cerrar de ojos. Descubra con la nueva <strong>Email Deliverability Guide<\/strong> de Retarus c\u00f3mo sortear \u00e9stos y otros obst\u00e1culos similares del proceso de compra del cliente, gracias a una entrega \u00f3ptima de los correos electr\u00f3nicos transaccionales. Adem\u00e1s, es indiferente si se utiliza Microsoft\u00a0365 o Google Workspace, Salesforce o SAP, y tanto si el trabajo se desarrolla in situ o en la nube. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_padding_60-0\" _builder_version=\"4.10.4\" _module_preset=\"default\" background_color=\"#FFFFFF\" global_colors_info=\"{}\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"4\" disabled_on=\"on|on|off\" module_id=\"anti-phishing-guide\" module_class=\"accordion-button cc-std\" _builder_version=\"4.10.4\" background_color=\"#FFFFFF\" custom_padding=\"||||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.2\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.10.4\" _module_preset=\"default\" width=\"80%\" module_alignment=\"left\" locked=\"off\" global_colors_info=\"{}\"]<h2>Con Retarus Email Deliverability Guide -para la mejora de la tasa de entrega- descubrir\u00e1:<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.10.4\" _module_preset=\"default\" module_alignment=\"center\" custom_padding=\"||||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.6.5\" _module_preset=\"default\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie Sie mit optimaler Infrastruktur Ihre Inbox-Placement-Rate steigern k\u00f6nnen\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]C\u00f3mo aumentar y mejorar su tasa de entrega con una infraestructura \u00f3ptima[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie Sie selbst bei Millionen E-Mails Ihren guten Ruf als Absender behalten\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover_enabled=\"on|hover\" font_icon__hover=\"%%202%%\"]C\u00f3mo conservar su buena reputaci\u00f3n como remitente, aunque env\u00ede millones de correos electr\u00f3nicos[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie Sie mit BIMI sofort als seri\u00f6ser Absender erkannt werden\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]C\u00f3mo posicionarse de inmediato como un remitente de confianza con BIMI[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Welche Regularien und Besonderheiten in China, USA und Europa gelten \" _builder_version=\"4.10.4\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]Qu\u00e9 normativas y particularidades se aplican en China, EE.\u00a0UU. y Europa[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.6.5\" _module_preset=\"default\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie DMARC Sie und Ihre Empf\u00e4nger vor Spam, Spoofing und Phishing sch\u00fctzt\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]C\u00f3mo DMARC puede protegerle a usted y a sus destinatarios frente al spam, el spoofing o el phishing[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Welche Vorteile dedizierte 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