{"id":42938,"date":"2021-09-06T15:59:52","date_gmt":"2021-09-06T13:59:52","guid":{"rendered":"https:\/\/www.retarus.com\/fr\/email-deliverability-guide\/"},"modified":"2025-02-13T15:56:10","modified_gmt":"2025-02-13T14:56:10","slug":"email-deliverability-guide","status":"publish","type":"lp","link":"https:\/\/www.retarus.com\/fr\/lp\/email-deliverability-guide\/","title":{"rendered":"Avec le guide pour am\u00e9liorer votre taux de distribution, d\u00e9couvrez comment augmenter la d\u00e9livrabilit\u00e9 de vos e-mails transactionnels."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Am\u00e9lioration du score et de la r\u00e9putation d'exp\u00e9diteur, augmentation du taux de d\u00e9livrabilit\u00e9, utilisation de BIMI et DMARC comme crit\u00e8res de qualit\u00e9... le nouvel Email Deliverability Guide de Retarus r\u00e9pond\u2026","protected":false},"author":36,"featured_media":42939,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" next_background_color=\"#FFFFFF\" module_class=\"ret_padding_120-0\" _builder_version=\"4.10.4\" _module_preset=\"default\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(0,0,0,0.3)\" background_color_gradient_end=\"rgba(0,0,0,0.5)\" background_color_gradient_start_position=\"19%\" background_color_gradient_end_position=\"50%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2021\/09\/Retarus-Email-Deliverability-Guide-2021.jpg\" bottom_divider_style=\"arrow2\" bottom_divider_height=\"50px\" custom_css_main_element=\"background-position: center 50%|| \" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.9.10\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Preline\/Headline\" _builder_version=\"4.10.4\" _module_preset=\"default\" background_layout=\"dark\" width=\"80%\" global_colors_info=\"{}\"]<h1><span>TRANSACTIONAL EMAIL<\/span>Le guide pour am\u00e9liorer votre taux de distribution.\r\nD\u00e9couvrez comment augmenter la d\u00e9livrabilit\u00e9 de vos e-mails transactionnels.<\/h1>\r\n<p class=\"bigger\">Une confirmation de r\u00e9servation ou de commande qui tarde \u00e0 arriver\u00a0? Une r\u00e9initialisation de mot de passe qui atterrit dans les spams\u00a0? Une confirmation de rendez-vous qui n'arrive jamais\u00a0? Ces situations sont aussi \u00e9nervantes pour le destinataire que pour l'exp\u00e9diteur. Et repr\u00e9sentent un risque de m\u00e9contentement du c\u00f4t\u00e9 des clients. En effet, leur confiance et leur fid\u00e9lit\u00e9  peuvent rapidement p\u00e2tir de ces al\u00e9as. D\u00e9couvrez dans le nouveau <strong>Email Deliverability Guide<\/strong> de Retarus comment \u00e9viter ce genre d'\u00e9cueils dans le parcours du client gr\u00e2ce \u00e0 un placement optimal dans la bo\u00eete de r\u00e9ception lors de l'envoi d'e-mails transactionnels. Et ce, que vous utilisiez Microsoft\u00a0365 ou Google Workspace, Salesforce ou SAP, et que vous travailliez sur site ou dans le cloud. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_padding_60-0\" _builder_version=\"4.10.4\" _module_preset=\"default\" background_color=\"#FFFFFF\" global_colors_info=\"{}\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"4\" disabled_on=\"on|on|off\" module_id=\"anti-phishing-guide\" module_class=\"accordion-button cc-std\" _builder_version=\"4.10.4\" background_color=\"#FFFFFF\" custom_padding=\"||||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.2\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.10.4\" _module_preset=\"default\" width=\"80%\" module_alignment=\"left\" locked=\"off\" global_colors_info=\"{}\"]<h2>Le Retarus Email Deliverability Guide va vous permettre d'am\u00e9liorer vos taux de distribution en r\u00e9pondant \u00e0 ces questions\u00a0:<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.10.4\" _module_preset=\"default\" module_alignment=\"center\" custom_padding=\"||||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.6.5\" _module_preset=\"default\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie Sie mit optimaler Infrastruktur Ihre Inbox-Placement-Rate steigern k\u00f6nnen\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]Comment am\u00e9liorer votre taux de d\u00e9livrabilit\u00e9 avec une infrastructure optimale\u00a0?[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie Sie selbst bei Millionen E-Mails Ihren guten Ruf als Absender behalten\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover_enabled=\"on|hover\" font_icon__hover=\"%%202%%\"]Comment pr\u00e9server votre r\u00e9putation, m\u00eame avec des millions d'e-mails envoy\u00e9s\u00a0?[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie Sie mit BIMI sofort als seri\u00f6ser Absender erkannt werden\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]Comment \u00eatre reconnu imm\u00e9diatement comme exp\u00e9diteur s\u00e9rieux avec BIMI\u00a0?[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Welche Regularien und Besonderheiten in China, USA und Europa gelten \" _builder_version=\"4.10.4\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]Quelles sont les r\u00e9glementations en vigueur et les particularit\u00e9s en Chine, aux \u00c9tats-Unis et en Europe\u00a0?[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.6.5\" _module_preset=\"default\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie DMARC Sie und Ihre Empf\u00e4nger vor Spam, Spoofing und Phishing sch\u00fctzt\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]Comment la technologie DMARC vous prot\u00e8ge-t-elle, vous et vos destinataires, contre le spam, l'usurpation d'identit\u00e9 et le phishing\u00a0?[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Welche Vorteile dedizierte IP-Adressen f\u00fcr hochvolumigen E-Mail Versand bieten\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]Quels sont les avantages des adresses IP d\u00e9di\u00e9es pour la distribution d'un grand nombre d'e-mails\u00a0?[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Welche Rolle die Verteilerqualit\u00e4t f\u00fcr den Sender Score spielt\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]Quel r\u00f4le joue la qualit\u00e9 de la liste de distribution dans le score de l'exp\u00e9diteur\u00a0?[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Kontakt\" module_id=\"contact\" module_class=\"ret_padding_150-0 cc-seccomp\" _builder_version=\"4.10.4\" _module_preset=\"default\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(200,210,219,0.44)\" background_color_gradient_end=\"#ffffff\" background_color_gradient_overlays_image=\"on\" background_enable_image=\"off\" top_divider_style=\"arrow3\" top_divider_color=\"#F3F5F7\" top_divider_flip=\"vertical\" bottom_divider_color=\"rgba(22,160,134,0.8)\" bottom_divider_height=\"30px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_5,3_5\" use_custom_gutter=\"on\" gutter_width=\"4\" make_equal=\"on\" _builder_version=\"4.6.5\" max_width=\"100%\" z_index_tablet=\"500\" make_fullwidth=\"on\" use_custom_width=\"on\" width_unit=\"off\" global_colors_info=\"{}\"][et_pb_column 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