{"id":37158,"date":"2019-10-24T14:28:46","date_gmt":"2019-10-24T12:28:46","guid":{"rendered":"https:\/\/www.retarus.com\/fr\/bsh-hausgerate-gmbh-relies-on-retarus-for-its-communication-with-customers\/"},"modified":"2024-05-03T12:56:26","modified_gmt":"2024-05-03T10:56:26","slug":"case-study-bsh","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/fr\/case-study-bsh\/","title":{"rendered":"BSH choisit Retarus pour la communication client"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Retarus Transactional Email permet \u00e0 BSH d'envoyer des e-mails transactionnels depuis diverses applications commerciales.","protected":false},"author":23,"featured_media":46222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"3.29.3\" background_color=\"#ffffff\" transparent_background=\"off\" fb_built=\"1\" bb_built=\"1\" _i=\"0\" _address=\"0\"][et_pb_fullwidth_header background_overlay_color=\"rgba(0,0,0,0.6)\" _builder_version=\"3.29.3\" background_color=\"rgba(255,255,255,0)\" background_image=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2019\/10\/BSH_Bild_Web.jpg\" parallax=\"on\" z_index_tablet=\"500\" hover_enabled=\"0\" title_text_shadow_horizontal_length_tablet=\"0px\" title_text_shadow_vertical_length_tablet=\"0px\" title_text_shadow_blur_strength_tablet=\"1px\" content_text_shadow_horizontal_length_tablet=\"0px\" content_text_shadow_vertical_length_tablet=\"0px\" content_text_shadow_blur_strength_tablet=\"1px\" subhead_text_shadow_horizontal_length_tablet=\"0px\" subhead_text_shadow_vertical_length_tablet=\"0px\" subhead_text_shadow_blur_strength_tablet=\"1px\" content_link_text_shadow_horizontal_length_tablet=\"0px\" content_link_text_shadow_vertical_length_tablet=\"0px\" content_link_text_shadow_blur_strength_tablet=\"1px\" content_ul_text_shadow_horizontal_length_tablet=\"0px\" content_ul_text_shadow_vertical_length_tablet=\"0px\" content_ul_text_shadow_blur_strength_tablet=\"1px\" content_ol_text_shadow_horizontal_length_tablet=\"0px\" content_ol_text_shadow_vertical_length_tablet=\"0px\" content_ol_text_shadow_blur_strength_tablet=\"1px\" content_quote_text_shadow_horizontal_length_tablet=\"0px\" content_quote_text_shadow_vertical_length_tablet=\"0px\" content_quote_text_shadow_blur_strength_tablet=\"1px\" button_one_text_shadow_horizontal_length_tablet=\"0px\" button_one_text_shadow_vertical_length_tablet=\"0px\" button_one_text_shadow_blur_strength_tablet=\"1px\" button_two_text_shadow_horizontal_length_tablet=\"0px\" button_two_text_shadow_vertical_length_tablet=\"0px\" button_two_text_shadow_blur_strength_tablet=\"1px\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" box_shadow_horizontal_image_tablet=\"0px\" box_shadow_vertical_image_tablet=\"0px\" box_shadow_blur_image_tablet=\"40px\" box_shadow_spread_image_tablet=\"0px\" box_shadow_horizontal_button_one_tablet=\"0px\" box_shadow_vertical_button_one_tablet=\"0px\" box_shadow_blur_button_one_tablet=\"40px\" box_shadow_spread_button_one_tablet=\"0px\" box_shadow_horizontal_button_two_tablet=\"0px\" box_shadow_vertical_button_two_tablet=\"0px\" box_shadow_blur_button_two_tablet=\"40px\" box_shadow_spread_button_two_tablet=\"0px\" text_shadow_horizontal_length_tablet=\"0px\" text_shadow_vertical_length_tablet=\"0px\" text_shadow_blur_strength_tablet=\"1px\" _i=\"0\" _address=\"0.0\"]<h1><span>Des applications multiples, une plateforme unique\u00a0: <\/span>BSH Hausger\u00e4te GmbH choisit Retarus pour la communication client<\/h1>\r\n\r\n<strong>Retarus Transactional Email<\/strong> permet \u00e0 BSH Hausger\u00e4te GmbH d'envoyer des e-mails transactionnels depuis diverses applications commerciales. En premier lieu, il s'agit de traiter l'ensemble de la communication client internationale concernant toutes les marques du groupe de mani\u00e8re centrale par le biais d'une plateforme unique performante.[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.29.3\" background_color=\"#f7f7f7\" hover_enabled=\"0\" transparent_background=\"off\" fb_built=\"1\" bb_built=\"1\" _i=\"1\" _address=\"1\" module_class=\"ret_padding_10-0\"][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" _i=\"0\" _address=\"1.0\"][et_pb_column type=\"1_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"0\" _address=\"1.0.0\"][et_pb_text admin_label=\"Customer\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" hover_enabled=\"0\" _i=\"0\" _address=\"1.0.0.0\" custom_margin=\"||0px||false|false\"]<b>Client<\/b>\r\nBSH Hausger\u00e4te GmbH[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"1\" _address=\"1.0.1\"][et_pb_text admin_label=\"Industry\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" hover_enabled=\"0\" _i=\"0\" _address=\"1.0.1.0\" custom_margin=\"||0px||false|false\"]<b>Secteur<\/b>\r\n\r\nIndustrie manufacturi\u00e8re[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"2\" _address=\"1.0.2\"][et_pb_text admin_label=\"Web\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" hover_enabled=\"0\" _i=\"0\" _address=\"1.0.2.0\" custom_margin=\"||0px||false|false\"]<b>Site Internet<\/b>\r\n\r\n<a href=\"https:\/\/www.bsh-group.com\/de\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.bsh-group.com<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_padding_60-0 cc-fax\" _builder_version=\"3.29.3\" background_color=\"#ffffff\" z_index_tablet=\"500\" hover_enabled=\"0\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" fb_built=\"1\" bb_built=\"1\" _i=\"2\" _address=\"2\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" _i=\"0\" _address=\"2.0\"][et_pb_column type=\"2_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"0\" _address=\"2.0.0\"][et_pb_text admin_label=\"Basic Situation\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" _i=\"0\" _address=\"2.0.0.0\"]<span class=\"label active\">Le contexte<\/span>\r\n<h2>Des syst\u00e8mes vari\u00e9s pour la communication client<\/h2>\r\nLa soci\u00e9t\u00e9 BSH Hausger\u00e4te GmbH est le premier fabricant europ\u00e9en d'appareils \u00e9lectrom\u00e9nagers et repr\u00e9sente l'une des plus grandes entreprises du secteur \u00e0 l'\u00e9chelle du globe. Outre les marques connues mondialement comme Bosch et Siemens ou encore Gaggenau et Neff, le portefeuille de marques de BSH englobe \u00e9galement une multitude de marques locales telles que Thermador, Balay, Profi lo, Constructa, Pitsos, Coldex et Zelmer.\r\nLa soci\u00e9t\u00e9 s'est retrouv\u00e9e face \u00e0 un d\u00e9fi de taille\u00a0: \u00e9tablir une plateforme de messagerie centralisant toutes ces marques permettant d'envoyer en toute fiabilit\u00e9 de grands volumes de mails transactionnels de client\u00e8le. Outre la prise de rendez-vous, la gestion des cas de garantie inclut \u00e9galement des sondages client ou la communication en lien avec le propre portail Smart Home de l'entreprise,<a href=\"https:\/\/www.home-connect.com\/global\/\" target=\"_blank\" rel=\"\"noopener noopener noreferrer\" noreferrer>\u00ab\u00a0Home Connect\u00a0\u00bb<\/a>. La g\u00e9n\u00e9ration de ces messages est issue de quantit\u00e9 de syst\u00e8mes diff\u00e9rents\u00a0: afin de pouvoir concentrer la communication sur une seule et m\u00eame plateforme, il \u00e9tait n\u00e9cessaire d'\u00e9tablir une connexion \u00e0 une bonne douzaine d'applications commerciales bas\u00e9es sur le cloud en grande partie auto-d\u00e9velopp\u00e9es, mais \u00e9galement \u00e0 des applications\/services propos\u00e9s par d'autres prestataires.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"1\" _address=\"2.0.1\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_padding_60-0 cc-fax\" _builder_version=\"3.29.3\" background_color=\"#f7f7f7\" hover_enabled=\"0\" transparent_background=\"off\" fb_built=\"1\" bb_built=\"1\" _i=\"3\" _address=\"3\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" _i=\"0\" _address=\"3.0\"][et_pb_column type=\"2_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"0\" _address=\"3.0.0\"][et_pb_text admin_label=\"Objective\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" z_index_tablet=\"500\" text_text_shadow_horizontal_length_tablet=\"0px\" text_text_shadow_vertical_length_tablet=\"0px\" text_text_shadow_blur_strength_tablet=\"1px\" link_text_shadow_horizontal_length_tablet=\"0px\" link_text_shadow_vertical_length_tablet=\"0px\" link_text_shadow_blur_strength_tablet=\"1px\" ul_text_shadow_horizontal_length_tablet=\"0px\" ul_text_shadow_vertical_length_tablet=\"0px\" ul_text_shadow_blur_strength_tablet=\"1px\" ol_text_shadow_horizontal_length_tablet=\"0px\" ol_text_shadow_vertical_length_tablet=\"0px\" ol_text_shadow_blur_strength_tablet=\"1px\" quote_text_shadow_horizontal_length_tablet=\"0px\" quote_text_shadow_vertical_length_tablet=\"0px\" quote_text_shadow_blur_strength_tablet=\"1px\" header_text_shadow_horizontal_length_tablet=\"0px\" header_text_shadow_vertical_length_tablet=\"0px\" header_text_shadow_blur_strength_tablet=\"1px\" header_2_text_shadow_horizontal_length_tablet=\"0px\" header_2_text_shadow_vertical_length_tablet=\"0px\" header_2_text_shadow_blur_strength_tablet=\"1px\" header_3_text_shadow_horizontal_length_tablet=\"0px\" header_3_text_shadow_vertical_length_tablet=\"0px\" header_3_text_shadow_blur_strength_tablet=\"1px\" header_4_text_shadow_horizontal_length_tablet=\"0px\" header_4_text_shadow_vertical_length_tablet=\"0px\" header_4_text_shadow_blur_strength_tablet=\"1px\" header_5_text_shadow_horizontal_length_tablet=\"0px\" header_5_text_shadow_vertical_length_tablet=\"0px\" header_5_text_shadow_blur_strength_tablet=\"1px\" header_6_text_shadow_horizontal_length_tablet=\"0px\" header_6_text_shadow_vertical_length_tablet=\"0px\" header_6_text_shadow_blur_strength_tablet=\"1px\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" _i=\"0\" _address=\"3.0.0.0\"]<span class=\"label active\">L'objectif<\/span>\r\n<h2>Centralisation des e-mails de communication client<\/h2>\r\nIl n'existait auparavant aucun syst\u00e8me de messagerie centrale chez BSH. De nombreuses solutions ne pr\u00e9sentaient tout simplement pas les capacit\u00e9s techniques pour envoyer de gros volumes d'e-mails de mani\u00e8re ind\u00e9pendante. Par ailleurs, le d\u00e9fi consistait \u00e0 rassembler de mani\u00e8re judicieuse toutes les solutions ind\u00e9pendantes des marques de BSH. L'objectif \u00e9tait donc une centralisation non seulement technique, mais \u00e9galement organisationnelle de l'ensemble de la communication client par e-mail et initi\u00e9e par des applications.\r\nLes bo\u00eetes de messagerie h\u00e9berg\u00e9es en externe devaient \u00eatre \u00e9vit\u00e9es, principalement pour des raisons de s\u00e9curit\u00e9. Bien entendu, un haut niveau de probabilit\u00e9 de distribution constitue par ailleurs une condition de base pour garantir que les messages ne soient pas class\u00e9s en tant que spams.\r\nBSH \u00e9tait donc \u00e0 la recherche d'une solution \u00e9volutive capable de traiter sans probl\u00e8me de grandes quantit\u00e9s de messages, m\u00eame pendant les heures de pointe. Un autre d\u00e9fi principal consistait \u00e0 trouver une solution professionnelle de gestion de r\u00e9putation c\u00f4t\u00e9 fournisseur. Il s'agissait \u00e9galement de trouver une solution suffisamment flexible pour int\u00e9grer \u00e0 tout moment des applications suppl\u00e9mentaires.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"1\" _address=\"3.0.1\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"3.29.3\" background_color=\"#ffffff\" background_image=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2019\/10\/BSH_Bild_Web.jpg\" parallax=\"on\" parallax_method=\"off\" transparent_background=\"off\" fb_built=\"1\" bb_built=\"1\" _i=\"4\" _address=\"4\"][et_pb_fullwidth_header title=\"\u00ab\u00a0La connexion par le biais d'interfaces standard comme SMTP et REST permet presque une transition technique impeccable, en particulier dans le contexte de multiples applications vari\u00e9es\u00a0\u00bb.\" subhead=\"Manfred Eder, Responsable de l'\u00e9quipe de services de communication et de messagerie, BSH Hausger\u00e4te GmbH\" text_orientation=\"center\" background_overlay_color=\"rgba(0,0,0,0.3)\" admin_label=\"Quote\" module_class=\"ret_thick_quote\" _builder_version=\"3.29.3\" background_color=\"rgba(255, 255, 255, 0)\" max_width_tablet=\"50px\" button_one_text_size__hover_enabled=\"off\" button_one_text_size__hover=\"null\" button_two_text_size__hover_enabled=\"off\" button_two_text_size__hover=\"null\" button_one_text_color__hover_enabled=\"off\" button_one_text_color__hover=\"null\" button_two_text_color__hover_enabled=\"off\" button_two_text_color__hover=\"null\" button_one_border_width__hover_enabled=\"off\" button_one_border_width__hover=\"null\" button_two_border_width__hover_enabled=\"off\" button_two_border_width__hover=\"null\" button_one_border_color__hover_enabled=\"off\" button_one_border_color__hover=\"null\" button_two_border_color__hover_enabled=\"off\" button_two_border_color__hover=\"null\" 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_address=\"5.0\"][et_pb_column type=\"2_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"0\" _address=\"5.0.0\"][et_pb_text admin_label=\"Challenges\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" z_index_tablet=\"500\" text_text_shadow_horizontal_length_tablet=\"0px\" text_text_shadow_vertical_length_tablet=\"0px\" text_text_shadow_blur_strength_tablet=\"1px\" link_text_shadow_horizontal_length_tablet=\"0px\" link_text_shadow_vertical_length_tablet=\"0px\" link_text_shadow_blur_strength_tablet=\"1px\" ul_text_shadow_horizontal_length_tablet=\"0px\" ul_text_shadow_vertical_length_tablet=\"0px\" ul_text_shadow_blur_strength_tablet=\"1px\" ol_text_shadow_horizontal_length_tablet=\"0px\" ol_text_shadow_vertical_length_tablet=\"0px\" ol_text_shadow_blur_strength_tablet=\"1px\" quote_text_shadow_horizontal_length_tablet=\"0px\" quote_text_shadow_vertical_length_tablet=\"0px\" quote_text_shadow_blur_strength_tablet=\"1px\" header_text_shadow_horizontal_length_tablet=\"0px\" header_text_shadow_vertical_length_tablet=\"0px\" header_text_shadow_blur_strength_tablet=\"1px\" header_2_text_shadow_horizontal_length_tablet=\"0px\" header_2_text_shadow_vertical_length_tablet=\"0px\" header_2_text_shadow_blur_strength_tablet=\"1px\" header_3_text_shadow_horizontal_length_tablet=\"0px\" header_3_text_shadow_vertical_length_tablet=\"0px\" header_3_text_shadow_blur_strength_tablet=\"1px\" header_4_text_shadow_horizontal_length_tablet=\"0px\" header_4_text_shadow_vertical_length_tablet=\"0px\" header_4_text_shadow_blur_strength_tablet=\"1px\" header_5_text_shadow_horizontal_length_tablet=\"0px\" header_5_text_shadow_vertical_length_tablet=\"0px\" header_5_text_shadow_blur_strength_tablet=\"1px\" header_6_text_shadow_horizontal_length_tablet=\"0px\" header_6_text_shadow_vertical_length_tablet=\"0px\" header_6_text_shadow_blur_strength_tablet=\"1px\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" _i=\"0\" _address=\"5.0.0.0\"]<span class=\"label active\"> Le d\u00e9fi<\/span>\r\n<h2>Consolidation des processus<\/h2>\r\nAu terme d'une analyse approfondie, une d\u00e9cision a \u00e9t\u00e9 prise en faveur de <strong><a href=\"[url wordpress]\/services\/transactional-email\/\">Retarus Transactional Email<\/a><\/strong>, un partenaire de confiance avec lequel BSH travaille d\u00e9j\u00e0 depuis de nombreuses ann\u00e9es dans d'autres domaines. Lors de l'impl\u00e9mentation, une proc\u00e9dure successive \u00ab\u00a0application par application\u00a0\u00bb a \u00e9t\u00e9 respect\u00e9e.\r\nNous n'avons rencontr\u00e9 aucun probl\u00e8me notable lors de la proc\u00e9dure, se souvient Manfred Eder, Responsable de l'\u00e9quipe de services de communication et de messagerie chez BSH. Du c\u00f4t\u00e9 de BSH, la transition a \u00e9t\u00e9 confi\u00e9e \u00e0 M. Juan Jos\u00e9 Mart\u00ednez Moreno. \u00ab\u00a0La transition technique s'est d\u00e9roul\u00e9e sans probl\u00e8me. La plateforme Retarus se connecte directement par le biais d'interfaces standard comme SMTP ou REST. Cela nous facilite grandement la t\u00e2che, en particulier compte tenu de la multitude d'applications diff\u00e9rentes que nous utilisons\u00a0\u00bb. Six mois nous ont suffi pour une douzaine d'applications au total, en proc\u00e9dant \u00e0 la transition par \u00e9tapes et en incluant des tests minutieux.\r\nLes d\u00e9fis \u00e0 relever \u00e9taient principalement d'ordre organisationnel\u00a0: \u00ab\u00a0La mise en commun d'une telle quantit\u00e9 de processus de communication n\u00e9cessite toujours une clarification de l'un ou l'autre des processus\u00a0\u00bb, explique Eder. Au cours de l'int\u00e9gration, nous avons toujours b\u00e9n\u00e9fici\u00e9 d'une assistance et de services de conseil tr\u00e8s comp\u00e9tents de Retarus autour de ce sujet, en dehors des questions d'ordre purement technique.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"1\" _address=\"5.0.1\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_padding_60-0 cc-fax\" _builder_version=\"3.29.3\" background_color=\"#f7f7f7\" hover_enabled=\"0\" transparent_background=\"off\" fb_built=\"1\" bb_built=\"1\" _i=\"6\" _address=\"6\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" _i=\"0\" _address=\"6.0\"][et_pb_column type=\"2_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"0\" _address=\"6.0.0\"][et_pb_text admin_label=\"Benefit\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" z_index_tablet=\"500\" text_text_shadow_horizontal_length_tablet=\"0px\" text_text_shadow_vertical_length_tablet=\"0px\" text_text_shadow_blur_strength_tablet=\"1px\" link_text_shadow_horizontal_length_tablet=\"0px\" link_text_shadow_vertical_length_tablet=\"0px\" link_text_shadow_blur_strength_tablet=\"1px\" ul_text_shadow_horizontal_length_tablet=\"0px\" ul_text_shadow_vertical_length_tablet=\"0px\" ul_text_shadow_blur_strength_tablet=\"1px\" ol_text_shadow_horizontal_length_tablet=\"0px\" ol_text_shadow_vertical_length_tablet=\"0px\" ol_text_shadow_blur_strength_tablet=\"1px\" quote_text_shadow_horizontal_length_tablet=\"0px\" quote_text_shadow_vertical_length_tablet=\"0px\" quote_text_shadow_blur_strength_tablet=\"1px\" header_text_shadow_horizontal_length_tablet=\"0px\" header_text_shadow_vertical_length_tablet=\"0px\" header_text_shadow_blur_strength_tablet=\"1px\" header_2_text_shadow_horizontal_length_tablet=\"0px\" header_2_text_shadow_vertical_length_tablet=\"0px\" header_2_text_shadow_blur_strength_tablet=\"1px\" header_3_text_shadow_horizontal_length_tablet=\"0px\" header_3_text_shadow_vertical_length_tablet=\"0px\" header_3_text_shadow_blur_strength_tablet=\"1px\" header_4_text_shadow_horizontal_length_tablet=\"0px\" header_4_text_shadow_vertical_length_tablet=\"0px\" header_4_text_shadow_blur_strength_tablet=\"1px\" header_5_text_shadow_horizontal_length_tablet=\"0px\" header_5_text_shadow_vertical_length_tablet=\"0px\" header_5_text_shadow_blur_strength_tablet=\"1px\" header_6_text_shadow_horizontal_length_tablet=\"0px\" header_6_text_shadow_vertical_length_tablet=\"0px\" header_6_text_shadow_blur_strength_tablet=\"1px\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" _i=\"0\" _address=\"6.0.0.0\"]<span class=\"label active\">Utilit\u00e9 et avantages<\/span>\r\n<h2>Taux de distribution sup\u00e9rieurs, conformit\u00e9 et savoir-faire<\/h2>\r\nParmi les principaux avantages de <strong>Retarus Transactional Email<\/strong>, citons la solution compl\u00e8te de gestion de r\u00e9putation. Outre de nombreuses mesures d'ordre technique, on compte \u00e9galement des certifications comme par exemple la CSA (Certified Sender Alliance). Celles-ci permettent de garantir que le plus de messages possible atteignent en toute fiabilit\u00e9 les bo\u00eetes de r\u00e9ception des destinataires, en plus de la surveillance et de l'optimisation en continu du trafic de donn\u00e9es par les sp\u00e9cialistes en messagerie de Retarus. Dans le cadre d'une communication client primordiale comme par exemple lors de prises de rendez-vous, il convient en effet d'\u00e9viter \u00e0 tout prix une classification erron\u00e9e des messages dans le dossier de spam du c\u00f4t\u00e9 du fournisseur de services de messagerie. D'apr\u00e8s Eder, outre l'ex\u00e9cution des prestations depuis les centres de donn\u00e9es allemands et le respect de r\u00e8gles strictes de protection des donn\u00e9es, la robustesse du savoir-faire technique du fournisseur s'est av\u00e9r\u00e9e cruciale\u00a0: \u00ab\u00a0Retarus dispose d'une \u00e9quipe de d\u00e9veloppeurs de haut niveau, pouvant toujours r\u00e9agir rapidement \u00e0 nos besoins individuels\u00a0\u00bb.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"1\" _address=\"6.0.1\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_padding_60-0 cc-fax\" _builder_version=\"3.29.3\" background_color=\"#3e3e3e\" z_index_tablet=\"500\" hover_enabled=\"0\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" fb_built=\"1\" bb_built=\"1\" _i=\"7\" _address=\"7\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" _i=\"0\" _address=\"7.0\"][et_pb_column type=\"2_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"0\" _address=\"7.0.0\"][et_pb_text admin_label=\"Key Benefits\" module_class=\"ret_benefits\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" background_layout=\"dark\" module_alignment=\"left\" _i=\"0\" _address=\"7.0.0.0\"]<h2>Avantages cl\u00e9s<\/h2>\r\n<ul>\r\n<li>Flexibilit\u00e9 et \u00e9volutivit\u00e9<\/li>\r\n<li>Services de conseil avec savoir-faire en mati\u00e8re de d\u00e9veloppement<\/li>\r\n<li>Centres de donn\u00e9es locaux v\u00e9rifiables<\/li>\r\n<li>Garantie contractuelle du SLA (accord de niveau de service)<\/li>\r\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"1\" _address=\"7.0.1\"][et_pb_text admin_label=\"Retarus Services\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" background_layout=\"dark\" module_alignment=\"left\" _i=\"0\" _address=\"7.0.1.0\"]<h2>Retarus Services<\/h2>\r\n<p><a class=\"link-footer\" href=\"[url wordpress]\/services\/transactional-email\/\">Retarus Transactional Email<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_padding_60-0 cc-fax\" _builder_version=\"3.29.3\" background_color=\"#f8f8f9\" hover_enabled=\"0\" fb_built=\"1\" bb_built=\"1\" _i=\"8\" _address=\"8\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" _i=\"0\" _address=\"8.0\"][et_pb_column type=\"2_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"0\" _address=\"8.0.0\"][et_pb_text admin_label=\"Outlook\" _builder_version=\"3.29.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" _i=\"0\" _address=\"8.0.0.0\"]<span class=\"label active\">Conclusion et perspectives<\/span>\r\n<h2>Gestion de la messagerie globale efficace<\/h2>\r\nGr\u00e2ce \u00e0 la connexion \u00e0 la plateforme de communication de Retarus, la soci\u00e9t\u00e9 BSH utilise \u00e0 l'heure actuelle une gestion de la messagerie globale efficace couvrant toutes les marques et tous les march\u00e9s. Outre le traitement de l'envoi d'e-mails, les entreprises travaillent d\u00e9sormais \u00e9galement ensemble au niveau du canal entrant\u00a0: d\u00e8s que des clients de BSH r\u00e9pondent \u00e0 un e-mail en lien avec l'une des applications, ces messages sont \u00e9galement re\u00e7us sur la plateforme de messagerie de Retarus. Les e-mails entrants adress\u00e9s aux diff\u00e9rentes marques de BSH sont ensuite r\u00e9\u00e9crits sur un domaine central via un syst\u00e8me de r\u00e9\u00e9criture d'adresse (Address Rewriting). Le traitement des messages au sein d'un service client centralis\u00e9 s'en trouve facilit\u00e9. Avant la livraison des messages, un autre service du portefeuilles de Retarus est utilis\u00e9\u00a0: chaque e-mail est analys\u00e9 \u00e0 la loupe par le scan antivirus \u00e0 quatre couches de qualit\u00e9 \u00e9prouv\u00e9e de <strong><a href=\"[url wordpress]\/services\/email-security\/\">Retarus Email Security<\/a><\/strong>.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" custom_padding__hover=\"|||\" _i=\"1\" _address=\"8.0.1\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_padding_60-0 cc-fax\" _builder_version=\"3.29.3\" background_color=\"#ffffff\" hover_enabled=\"0\" transparent_background=\"off\" fb_built=\"1\" bb_built=\"1\" _i=\"9\" _address=\"9\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" _i=\"0\" _address=\"9.0\"][et_pb_column type=\"2_3\" 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d&#039;envoyer des mails depuis diverses applications commerciales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/fr\/case-study-bsh\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSH choisit Retarus pour l&#039; envoi d&#039;email transactionnel.\" \/>\n<meta property=\"og:description\" content=\"Retarus Transactional Email permet \u00e0 BSH d&#039;envoyer des mails depuis diverses applications commerciales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retarus.com\/fr\/case-study-bsh\/\" \/>\n<meta property=\"og:site_name\" content=\"Retarus France\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-24T12:28:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T10:56:26+00:00\" \/>\n<meta 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