{"id":46386,"date":"2022-04-22T12:58:48","date_gmt":"2022-04-22T11:58:48","guid":{"rendered":"https:\/\/www.retarus.com\/uk\/win-back-customers-with-shopping-cart-abandonment-emails\/"},"modified":"2024-01-23T14:55:18","modified_gmt":"2024-01-23T13:55:18","slug":"win-back-customers-with-shopping-cart-abandonment-emails","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/uk\/win-back-customers-with-shopping-cart-abandonment-emails\/","title":{"rendered":"Win Back Customers with Shopping Cart Abandonment Emails"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"With shopping cart abandonment emails, e-commerce companies can draw customers back to their online store. Read more about what to keep in mind.","protected":false},"author":25,"featured_media":49089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" disabled_on=\"off|off|off\" admin_label=\"Header Light\" module_class=\"cc-fax ret_diagonal_1_dark smaller\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_enable_color=\"off\" background_image=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/retarus_shopping-cart-abandonment_header.jpg\" background_position=\"center_left\" bottom_divider_arrangement=\"above_content\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"Row \u2013 Gradient und padding in der Column\" _builder_version=\"4.16\" _module_preset=\"default\" background_enable_image=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Header \" _builder_version=\"4.17.1\" _module_preset=\"default\" background_layout=\"dark\" global_colors_info=\"{}\"]<h1><span>Transactional email for the e-commerce industry <\/span>Win Back Customers with Shopping Cart Abandonment Emails<\/h1>\r\n<p class=\"bigger\">Online stores are familiar with the scenario: customers add items to their shopping cart, but then don't complete the purchase. Around <strong>70 percent<\/strong><sup>1<\/sup> of online purchases are abandoned in this phase. When online stores address these customers specifically by email, they can often be persuaded to purchase what's in their cart after all. That\u2019s why a shopping cart abandonment email is a good way to bring customers back into the store.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Wie kommt ein Warenkorbabbruch zustande?\" module_class=\"ret_padding_120-0 cc-fax\" _builder_version=\"4.17.1\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"#ffffff 0%|#f3f5f7 100%\" background_color_gradient_start=\"#ffffff\" background_color_gradient_end=\"#f3f5f7\" bottom_divider_color=\"#FFFFFF\" bottom_divider_height=\"80px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" module_class=\"gdpr\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Intro Headline\" module_id=\"intro\" module_class=\"bigger\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_margin=\"||0px||false|false\" global_colors_info=\"{}\"]<h2>How Does Shopping Cart Abandonment Happen?<\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" custom_css_main_element=\"margin-left:-30px;\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Intro Text\" module_id=\"intro\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" global_colors_info=\"{}\"]<p>Shopping cart abandonment is when visitors leave the online store without making a purchase. They have already browsed, selected products as favorites, and added them to their shopping cart. But in this case, visitors do not complete the purchase and leave the filled shopping cart behind. For online retailers, shopping cart abandonment translates into lost sales, administrative costs, and hesitant or even annoyed customers who don't return, if they, for example, experienced technical problems when placing an order.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Intro Text\" module_id=\"intro\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" global_colors_info=\"{}\"]<p>Shopping cart abandonment is a challenge that e-commerce companies face and something that their marketing efforts \u2013 aiming to keep the customer's attention \u2013 ultimately miss the mark with. However, online stores can take measures to persuade customers to complete a purchase after they have abandoned a filled shopping cart. The better you understand the reasons for the customer's behavior, the more effectively you can address shopping cart abandonment by email.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Welche Gr\u00fcnde gibt es f\u00fcr den Warenkorbabbruch?\" module_class=\"cc-fax ret_padding_80-0\" _builder_version=\"4.17.1\" background_enable_color=\"off\" background_color_gradient_direction=\"60deg\" background_enable_image=\"off\" bottom_divider_color=\"#F3F5F7\" bottom_divider_height=\"80px\" bottom_divider_flip=\"horizontal\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" module_class=\"bigger\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h2>What Are the Reasons for Shopping Cart Abandonment?<\/h2>\r\n<p>Customers who abandon their purchase in the final stretch may have been confronted with problems they could not solve. There are many reasons a shopping cart is abandoned, however they can be categorized as follows: <\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" custom_css_main_element=\"margin-left:-30px;\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Technical problems\" admin_label=\"Technische Probleme\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]<p>It is important to find out if there are any technical problems before or during checkout. These can cause customers to leave the online store prematurely. For example:\r\n<ul>\r\n<li>The shopping cart is displayed incorrectly.<\/li>\r\n<li>The loading time is too long.<\/li>\r\n<li>Problems arise during the payment process.<\/li>\r\n<\/ul>\r\n<\/p>[\/et_pb_blurb][et_pb_blurb title=\"Faulty user experience and\/or design\" admin_label=\"Fehlerhaftes User Experience Design\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]<p>Are there factors in the design of individual pages, the shopping cart, or the checkout that do not meet user expectations? If so, the likelihood of shopping cart abandonment is high. Possible reasons are:\r\n<ul>\r\n<li>Customer data that has been entered disappears again.<\/li>\r\n<li>The desired payment method is missing.<\/li>\r\n<li>There is no separate save-for-later list.<\/li>\r\n<\/ul>\r\n<\/p>[\/et_pb_blurb][et_pb_blurb title=\"Personal reasons\" admin_label=\"Pers\u00f6nliche Gr\u00fcnde\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]<p>In addition to the reasons described above, visitors may also have personal motives for abandoning their shopping cart. Here are some examples:\r\n<ul>\r\n<li>The products are too expensive for the customer after all.<\/li>\r\n<li>The visitor was unable to complete the purchase due to time constraints.<\/li>\r\n<li>The customer deliberately placed the products in the shopping cart in order to remember them and complete the purchase later. <\/li>\r\n<\/ul>\r\n<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.17.1\" _module_preset=\"default\" background_color=\"#F3F5F7\" width=\"86%\" module_alignment=\"right\" custom_padding=\"20px|20px|20px|20px|false|false\" global_colors_info=\"{}\"][caption id=\"attachment_61668\" align=\"alignleft\" width=\"1890\"]<a class=\"lightbox-white-bg et_pb_lightbox_image\" href=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/cart-abandonment-stats.jpg\"><img class=\"size-full wp-image-61668\" src=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/cart-abandonment-stats.jpg\" alt=\"Quelle: https:\/\/baymard.com\/lists\/cart-abandonment-rate\" width=\"1890\" height=\"432\"><\/a>[\/caption]\r\n<p class=\"smaller\">Source: <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/baymard.com\/lists\/cart-abandonment-rate<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Was ist eine Warenkorbabbruch-E-Mail?\" module_class=\"ret_padding_80-0 cc-fax\" _builder_version=\"4.17.1\" background_color=\"#F3F5F7\" use_background_color_gradient=\"on\" background_color_gradient_direction=\"360deg\" background_color_gradient_stops=\"#ffffff 0%|#f3f5f7 100%\" background_color_gradient_start=\"#ffffff\" background_color_gradient_end=\"#f3f5f7\" bottom_divider_color=\"#FFFFFF\" bottom_divider_height=\"80px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" padding_mobile=\"off\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" module_id=\"retarus-cloud-fax-services\" module_class=\"bigger\" _builder_version=\"4.17.1\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" global_colors_info=\"{}\"]<h2>What Is a Shopping Cart Abandonment Email?<\/h2>\r\n<p>A shopping cart abandonment email can give potential customers a second chance to buy. Recipients automatically receive this email when they exit the shopping platform without purchasing the products. The email should remind them that they left items in their shopping cart and encourage them to complete the purchase.<\/p>\r\n<p>Shopping cart abandonment emails are considered transactional emails. The <strong>Retarus Messaging Platform<\/strong> can be used to send <a href=\"[url wordpress]\/services\/email-infrastructure\/transactional-email\/\"><strong>transactional emails<\/strong><\/a> automatically once a shopping cart has been abandoned. Online stores can customize these emails for different target groups. The following options are available as examples of content:<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" custom_css_main_element=\"margin-left:-30px;\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"30px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Reminder emails\" use_icon=\"on\" font_icon=\"\uf0f3||fa||400\" icon_placement=\"left\" image_icon_width=\"30px\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]Visitors have abandoned their shopping cart due to time constraints. The reminder allows them to place the order at a later time.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Email with service offer\" use_icon=\"on\" font_icon=\"\uf2bd||fa||400\" icon_placement=\"left\" image_icon_width=\"30px\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]The customer has canceled the purchase process due to technical problems. Help from a support center is offered, for example, by replying to the email.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Email with incentives\" use_icon=\"on\" font_icon=\"\ue0da||divi||400\" icon_placement=\"left\" image_icon_width=\"30px\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]A customer who abandoned the checkout process receives a discount code or free shipping.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"off|off|off\" admin_label=\"Warum sind E-Mails nach einem Warenkorbabbruch wichtig?\" module_class=\"cc-fax ret_diagonal_1_light bigger\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_enable_color=\"off\" background_image=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/retarus_shopping-cart-abandonment_section_image.jpg\" background_position=\"center_left\" bottom_divider_arrangement=\"above_content\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"Row \u2013 Gradient und padding in der Column\" _builder_version=\"4.16\" _module_preset=\"default\" background_enable_image=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Header \" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2>Why Are Emails Important When a Shopping Cart Has Been Abandoned?<\/h2>\r\n<p>Just because visitors have abandoned the shopping cart page doesn't mean the store has lost them. Compared to other <strong>retargeting measures<\/strong><sup>2<\/sup> such as banner ads, emails sent after shopping cart abandonment are more personal and straightforward. Ideally, they appear directly in the customer's inbox and are customized to reflect their shopping cart. Without this email, the customer may remain undecided, forget the items in the shopping cart, or even buy similar products from a competitor.<\/p>\r\n<p>In addition, it is significantly more cost effective to encourage a visitor who is already interested to make a purchase than to attract new customers. Shopping cart abandonment emails help to build a strong bond with existing customers and boost sales. Retarus' email experts support their customers by connecting the marketing automation solution, CRM system, and e-commerce solution to the <a href=\"[url wordpress]\/messaging-platform\/\"><strong>Retarus Messaging Platform<\/strong><\/a> . Retarus provides services that comply with all locally applicable data privacy regulations and supports its customers in sending emails in accordance with international data protection laws and compliance requirements.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Welchen Inhalt haben Warenkorbabbruch-E-Mails?\" module_class=\"cc-fax ret_padding_80-0\" _builder_version=\"4.16\" background_enable_color=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" module_class=\"bigger cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2>What Content Should a Shopping Cart Abandonment Email Contain?<\/h2>\r\n<p>To win back potential customers, shopping cart abandonment emails must not appear to be promotional emails. This helps transactional emails to be more likely to be accepted and benefit from a higher open and click-through rate. Stores should therefore opt for a simple design that differs from graphically eye-catching promotional emails. Here are some tips for creating shopping cart abandonment emails:<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Short, sweet, and enticing\" use_icon=\"on\" font_icon=\"R||divi||400\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Kurz, b\u00fcndig und ansprechend\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]The subject line is the first thing that the email recipient will read. Therefore, it should be clear, concise, and generate interest. The email should be short and contain only the most important information.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Clear call to action (CTA)\" use_icon=\"on\" font_icon=\"R||divi||400\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Eindeutiger Call-to-Action (CTA)\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]Returning to the store should be as easy as possible for users. Clicking on a CTA button leads them directly back to the payment step where they can complete the purchase process.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Personalized content\" use_icon=\"on\" font_icon=\"R||divi||400\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Personalisierter Content\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]The recipient's name should appear, as well as the item(s) left in the shopping cart. <strong>Personalized content<\/strong><sup>3<\/sup> is important for building trust and strengthening brand recognition.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Good timing\" use_icon=\"on\" font_icon=\"R||divi||400\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Das richtige Timing\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]An initial, short email should be sent in one to three hours after the shopping cart was abandoned. An email sent too soon can seem pushy. Companies can send a second email 24 hours later.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Weigh the incentives\" use_icon=\"on\" font_icon=\"R||divi||400\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Incentives abw\u00e4gen\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]When stores use discount promotions with discretion and offered no sooner than four to five days after the shopping cart has been abandoned, they can pique the interest of potential customers.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Incorporate social proof\" use_icon=\"on\" font_icon=\"R||divi||400\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Social Proof einbinden\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]Reviews from other shoppers and testimonials encourage visitors to complete the purchase after all.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"Use product photos\" use_icon=\"on\" font_icon=\"R||divi||400\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Produktfotos verwenden\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]A small number of product images visually reminds the customer of the uncompleted transaction.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Sind Warenkorbabbrecher-E-Mails rechtlich zul\u00e4ssig?\" module_class=\"ret_padding_100-0\" _builder_version=\"4.17.1\" _module_preset=\"default\" background_color=\"#F3F5F7\" background_enable_image=\"off\" background_position=\"center_left\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" use_custom_gutter=\"on\" gutter_width=\"4\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"bigger\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2>Are Shopping Cart Abandonment Emails Legal?<\/h2>\r\n<p>Even if the recipient perceives the shopping cart abandonment email as a kind of service, from a legal perspective it is an advertising email. This is because actions that encourage the conclusion of a purchase must be classified as advertising. When sending these types of emails, stores must comply with the currently applicable legal provisions, such as a possibly applicable Act Against Unfair Competition as well as any locally applicable data privacy regulations (GDPR). <\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"SVG\" _builder_version=\"4.17.1\" _module_preset=\"default\" text_orientation=\"center\" global_colors_info=\"{}\"]<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"200\" height=\"200\" viewBox=\"0 0 64 64\"><title>law<\/title><g stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" fill=\"#000000\" stroke=\"#000000\"><line fill=\"none\" stroke=\"#41a3c7\" stroke-miterlimit=\"10\" x1=\"20\" y1=\"29\" x2=\"44\" y2=\"5\"><\/line> <line fill=\"none\" stroke=\"#41a3c7\" stroke-miterlimit=\"10\" x1=\"54\" y1=\"15\" x2=\"30\" y2=\"39\"><\/line> <polyline fill=\"none\" stroke=\"#41a3c7\" stroke-miterlimit=\"10\" points=\"45,24 61,40 55,46 39,30 \"><\/polyline> <line fill=\"none\" stroke=\"#41a3c7\" stroke-miterlimit=\"10\" x1=\"32\" y1=\"41\" x2=\"18\" y2=\"27\"><\/line> <line fill=\"none\" stroke=\"#41a3c7\" stroke-miterlimit=\"10\" x1=\"42\" y1=\"3\" x2=\"56\" y2=\"17\"><\/line> <line fill=\"none\" stroke=\"#41a3c7\" stroke-miterlimit=\"10\" x1=\"40\" y1=\"62\" x2=\"2\" y2=\"62\"><\/line> <polyline fill=\"none\" stroke=\"#41a3c7\" stroke-miterlimit=\"10\" points=\"7,57 7,52 35,52 35,57 \"><\/polyline> <line fill=\"none\" stroke-miterlimit=\"10\" x1=\"2\" y1=\"44\" x2=\"9\" y2=\"44\"><\/line> <line fill=\"none\" stroke-miterlimit=\"10\" x1=\"7.858\" y1=\"29.858\" x2=\"12.808\" y2=\"34.808\"><\/line><\/g><\/svg>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Wie unterst\u00fctzt Retarus beim Versand dieser E-Mails?\" module_class=\"ret_padding_100-0 cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" background_color=\"#FFFFFF\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"bigger\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2>How Does Retarus Support the Sending of These Emails?<\/h2>\r\n<p>Shopping cart abandonment emails are a good way for e-commerce companies to draw customers back to their online stores. The emails can be customized and sent via optimized marketing automation, which can be easily connected to the <a href=\"[url wordpress]\/messaging-platform\"><strong>Retarus Messaging Platform<\/strong><\/a> using standard interfaces. This offers the following advantages, among others:<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]Retarus\u2019 infrastructure and services help customers send emails that automatically comply with applicable data privacy regulations.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]Retarus offers personal support provided by its employees \u2014 from connection to operation \u2014 not just through software and forums.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]Retarus ensures reliably high inbox placement.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]The Retarus email API offers flexibility for store system connection.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_case_section cc-fax\" _builder_version=\"4.17.1\" background_color=\"#F3F5F7\" transparent_background=\"off\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.17.1\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"100%\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Call 2 Action\" module_class=\"bigger\" _builder_version=\"4.17.1\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" z_index_tablet=\"500\" text_text_shadow_horizontal_length_tablet=\"0px\" text_text_shadow_vertical_length_tablet=\"0px\" text_text_shadow_blur_strength_tablet=\"1px\" link_text_shadow_horizontal_length_tablet=\"0px\" link_text_shadow_vertical_length_tablet=\"0px\" link_text_shadow_blur_strength_tablet=\"1px\" ul_text_shadow_horizontal_length_tablet=\"0px\" ul_text_shadow_vertical_length_tablet=\"0px\" ul_text_shadow_blur_strength_tablet=\"1px\" ol_text_shadow_horizontal_length_tablet=\"0px\" ol_text_shadow_vertical_length_tablet=\"0px\" ol_text_shadow_blur_strength_tablet=\"1px\" quote_text_shadow_horizontal_length_tablet=\"0px\" quote_text_shadow_vertical_length_tablet=\"0px\" quote_text_shadow_blur_strength_tablet=\"1px\" header_text_shadow_horizontal_length_tablet=\"0px\" header_text_shadow_vertical_length_tablet=\"0px\" header_text_shadow_blur_strength_tablet=\"1px\" header_2_text_shadow_horizontal_length_tablet=\"0px\" header_2_text_shadow_vertical_length_tablet=\"0px\" header_2_text_shadow_blur_strength_tablet=\"1px\" header_3_text_shadow_horizontal_length_tablet=\"0px\" header_3_text_shadow_vertical_length_tablet=\"0px\" header_3_text_shadow_blur_strength_tablet=\"1px\" header_4_text_shadow_horizontal_length_tablet=\"0px\" header_4_text_shadow_vertical_length_tablet=\"0px\" header_4_text_shadow_blur_strength_tablet=\"1px\" header_5_text_shadow_horizontal_length_tablet=\"0px\" header_5_text_shadow_vertical_length_tablet=\"0px\" header_5_text_shadow_blur_strength_tablet=\"1px\" header_6_text_shadow_horizontal_length_tablet=\"0px\" header_6_text_shadow_vertical_length_tablet=\"0px\" header_6_text_shadow_blur_strength_tablet=\"1px\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" global_colors_info=\"{}\"][content type=\"contblock\" name=\"we-are-here\"]\r\n[\/et_pb_text][et_pb_text admin_label=\"Contact Form\" _builder_version=\"4.16\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" z_index_tablet=\"500\" text_text_shadow_horizontal_length_tablet=\"0px\" text_text_shadow_vertical_length_tablet=\"0px\" text_text_shadow_blur_strength_tablet=\"1px\" link_text_shadow_horizontal_length_tablet=\"0px\" link_text_shadow_vertical_length_tablet=\"0px\" link_text_shadow_blur_strength_tablet=\"1px\" ul_text_shadow_horizontal_length_tablet=\"0px\" ul_text_shadow_vertical_length_tablet=\"0px\" ul_text_shadow_blur_strength_tablet=\"1px\" ol_text_shadow_horizontal_length_tablet=\"0px\" ol_text_shadow_vertical_length_tablet=\"0px\" ol_text_shadow_blur_strength_tablet=\"1px\" quote_text_shadow_horizontal_length_tablet=\"0px\" quote_text_shadow_vertical_length_tablet=\"0px\" quote_text_shadow_blur_strength_tablet=\"1px\" header_text_shadow_horizontal_length_tablet=\"0px\" header_text_shadow_vertical_length_tablet=\"0px\" header_text_shadow_blur_strength_tablet=\"1px\" header_2_text_shadow_horizontal_length_tablet=\"0px\" header_2_text_shadow_vertical_length_tablet=\"0px\" header_2_text_shadow_blur_strength_tablet=\"1px\" header_3_text_shadow_horizontal_length_tablet=\"0px\" header_3_text_shadow_vertical_length_tablet=\"0px\" header_3_text_shadow_blur_strength_tablet=\"1px\" header_4_text_shadow_horizontal_length_tablet=\"0px\" header_4_text_shadow_vertical_length_tablet=\"0px\" header_4_text_shadow_blur_strength_tablet=\"1px\" header_5_text_shadow_horizontal_length_tablet=\"0px\" header_5_text_shadow_vertical_length_tablet=\"0px\" header_5_text_shadow_blur_strength_tablet=\"1px\" header_6_text_shadow_horizontal_length_tablet=\"0px\" header_6_text_shadow_vertical_length_tablet=\"0px\" header_6_text_shadow_blur_strength_tablet=\"1px\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" global_colors_info=\"{}\"][gravityform id=\"24\" title=\"false\" description=\"false\" ajax=\"true\"]\r\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_margin=\"60px||||false|false\" custom_padding=\"||||false|false\" border_width_top=\"1px\" border_color_top=\"#989CA2\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Sources\" _builder_version=\"4.17.1\" _module_preset=\"default\" text_text_color=\"#AEBAC9\" global_colors_info=\"{}\"]Sources:\r\n<sup>1<\/sup> <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/baymard.com\/lists\/cart-abandonment-rate\/<\/a>\r\n<sup>2<\/sup> <a href=\"https:\/\/en.wikipedia.org\/wiki\/Behavioral_retargeting\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/en.wikipedia.org\/wiki\/Behavioral_retargeting<\/a>\r\n<sup>3<\/sup> <a href=\"https:\/\/www.campaignmonitor.com\/resources\/glossary\/personalization\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.campaignmonitor.com\/resources\/glossary\/personalization\/<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[919,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopping cart abandonment emails: motivate customers to complete their purchase<\/title>\n<meta name=\"description\" content=\"With shopping cart abandonment emails, e-commerce companies can draw customers back to their online store. Read more about what to keep in mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/uk\/win-back-customers-with-shopping-cart-abandonment-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopping cart abandonment emails: motivate customers to complete their purchase\" \/>\n<meta property=\"og:description\" content=\"With shopping cart abandonment emails, e-commerce companies can draw customers back to their online store. 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