{"id":43524,"date":"2021-09-06T13:59:52","date_gmt":"2021-09-06T17:59:52","guid":{"rendered":"https:\/\/www.retarus.com\/us\/retarus-email-deliverability-guide\/"},"modified":"2024-01-18T03:08:57","modified_gmt":"2024-01-18T08:08:57","slug":"email-deliverability-guide","status":"publish","type":"lp","link":"https:\/\/www.retarus.com\/us\/lp\/email-deliverability-guide\/","title":{"rendered":"The Guide for Improved Delivery Rates. Learn how to increase the deliverability of your transactional emails."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Sender score, reputation, inbox placement, BIMI and DMARC \u2013 learn what it\u2019s all about in the new Retarus Deliverability Guide","protected":false},"author":35,"featured_media":43526,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" next_background_color=\"#FFFFFF\" module_class=\"ret_padding_120-0\" _builder_version=\"4.10.4\" _module_preset=\"default\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(0,0,0,0.3)\" background_color_gradient_end=\"rgba(0,0,0,0.5)\" background_color_gradient_start_position=\"19%\" background_color_gradient_end_position=\"50%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2021\/09\/Retarus-Email-Deliverability-Guide-2021.jpg\" bottom_divider_style=\"arrow2\" bottom_divider_height=\"50px\" custom_css_main_element=\"background-position: center 50%|| \" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.9.10\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Preline\/Headline\" _builder_version=\"4.10.4\" _module_preset=\"default\" background_layout=\"dark\" width=\"80%\" global_colors_info=\"{}\"]<h1><span>TRANSACTIONAL EMAIL<\/span>The Guide for Improved Delivery Rates.\r\nLearn how to increase the deliverability of your transactional emails.<\/h1>\r\n<p class=\"bigger\">An online booking or order confirmation that takes hours to reach its destination. A password reset that lands in spam. An appointment confirmation that never even arrives. All are annoying for the recipient, annoying for the sender, and detrimental to customer satisfaction. All can impact customer retention and loyalty could quickly take a turn for the worse. Retarus' latest <strong>Email Deliverability Guide<\/strong> explains how you can avoid these and other pitfalls along the customer journey through optimal inbox placement when sending transactional emails. Regardless of whether you use Microsoft 365 or Google Workspace, Salesforce or SAP, and irrespective of whether you work on-premises or in the cloud. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_padding_60-0\" _builder_version=\"4.10.4\" _module_preset=\"default\" background_color=\"#FFFFFF\" global_colors_info=\"{}\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"4\" disabled_on=\"on|on|off\" module_id=\"anti-phishing-guide\" module_class=\"accordion-button cc-std\" _builder_version=\"4.10.4\" background_color=\"#FFFFFF\" custom_padding=\"||||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.2\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.10.4\" _module_preset=\"default\" width=\"80%\" module_alignment=\"left\" locked=\"off\" global_colors_info=\"{}\"]<h2>Let the Retarus Email Deliverability Guide help you ensure your emails reach recipients' inboxes as intended:<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" make_equal=\"on\" _builder_version=\"4.10.4\" _module_preset=\"default\" module_alignment=\"center\" custom_padding=\"||||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.6.5\" _module_preset=\"default\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie Sie mit optimaler Infrastruktur Ihre Inbox-Placement-Rate steigern k\u00f6nnen\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]How to increase your inbox placement rate with optimal infrastructure[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie Sie selbst bei Millionen E-Mails Ihren guten Ruf als Absender behalten\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover_enabled=\"on|hover\" font_icon__hover=\"%%202%%\"]How to retain a good sender reputation  even after sending millions of emails[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie Sie mit BIMI sofort als seri\u00f6ser Absender erkannt werden\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]How BIMI can help you be immediately identified as a serious sender[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Welche Regularien und Besonderheiten in China, USA und Europa gelten \" _builder_version=\"4.10.4\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]Which rules and regulations apply in China, USA, and Europe[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.6.5\" _module_preset=\"default\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Wie DMARC Sie und Ihre Empf\u00e4nger vor Spam, Spoofing und Phishing sch\u00fctzt\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]How DMARC can protect you and your recipients from spam, spoofing, and phishing[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Welche Vorteile dedizierte IP-Adressen f\u00fcr hochvolumigen E-Mail Versand bieten\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]The advantages dedicated IP addresses offer for mass email sending[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"%%49%%\" icon_color=\"#16A086\" icon_placement=\"left\" admin_label=\"Welche Rolle die Verteilerqualit\u00e4t f\u00fcr den Sender Score spielt\" _builder_version=\"4.10.4\" _module_preset=\"default\" global_colors_info=\"{}\" font_icon__hover=\"%%202%%\" font_icon__hover_enabled=\"on|hover\"]The impact of distribution list quality on your sender score[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Kontakt\" module_id=\"contact\" module_class=\"ret_padding_150-0 cc-seccomp\" _builder_version=\"4.10.4\" _module_preset=\"default\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(200,210,219,0.44)\" background_color_gradient_end=\"#ffffff\" background_color_gradient_overlays_image=\"on\" background_enable_image=\"off\" top_divider_style=\"arrow3\" top_divider_color=\"#F3F5F7\" top_divider_flip=\"vertical\" bottom_divider_color=\"rgba(22,160,134,0.8)\" bottom_divider_height=\"30px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_5,3_5\" use_custom_gutter=\"on\" gutter_width=\"4\" make_equal=\"on\" _builder_version=\"4.6.5\" max_width=\"100%\" z_index_tablet=\"500\" make_fullwidth=\"on\" use_custom_width=\"on\" width_unit=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"2_5\" _builder_version=\"3.0.47\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_divider show_divider=\"off\" disabled_on=\"on|off|off\" _builder_version=\"4.6.5\" _module_preset=\"default\" height=\"50px\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_divider show_divider=\"off\" disabled_on=\"on|off|off\" _builder_version=\"4.6.5\" _module_preset=\"default\" height=\"50px\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_image src=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2020\/10\/arrows-to-right2.png\" title_text=\"arrows-to-right2\" disabled_on=\"on|on|off\" _builder_version=\"4.6.5\" _module_preset=\"default\" width=\"55%\" scroll_horizontal_motion_enable=\"on\" scroll_horizontal_motion=\"0|30|30|73|-0.5|0|1.8\" scroll_scaling=\"0|50|50|100|50%|80%|80%\" motion_trigger_start=\"top\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"3.0.47\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Gated Download\" module_class=\"ret_padding_50-50-50-50\" _builder_version=\"4.10.4\" background_color=\"#F3F5F7\" module_alignment=\"center\" custom_padding=\"50px|50px|50px|50px|false|false\" box_shadow_style=\"preset1\" locked=\"off\" global_colors_info=\"{}\"]<h2>Download the Guide now<\/h2>\r\n[gravityform id=29 title=\"false\" description=\"false\" ajax=\"true\" field_values=\"category=9&file=https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2021\/09\/retarus_2021-deliverability-guide_de.pdf&fileTitle=Email Deliverability Guide&topic=Email Deliverability Guide\"][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[3595,3597],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retarus Email Deliverability Guide: Learn how to increase the deliverability of your emails<\/title>\n<meta name=\"description\" content=\"Improve your sender score and reputation, increase your inbox placement rate, BIMI and DMARC as quality criteria... 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