Retarus Bounce and Response Manager: Greater control over inbound transactional emails traffic
New Retarus service simplifies handling of traffic and facilitates workflow automation
Milano, 27/01/2021 // Retarus, the global provider of enterprise cloud services, has launched an intelligent new service enabling companies to better organize and administrate all inbound messages as they arrive: The Bounce and Response Manager. This new option gives Retarus Transactional Email users a powerful service for sending high mail volumes straight from their business applications and more control over the inbound channel.
Retarus Transactional Email handles peaks in transmission of up to ten million emails an hour without difficulty. Mailing campaigns of such a magnitude often pose a daunting challenge for companies due to the huge number of inbound responses, many of which are automatically generated. Separating “out of office” messages and “hard bounces” from real enquiries sent by prospective customers, either manually or even by implementing rules at inbox level for each individual employee, is laborious and staff intensive. Speedy and timely responses is hardly possible without the right tools. The new Bounce and Response Manager makes it possible to route inbound messages, handle incoming traffic, and automate workflow steps in advance for the marketing, support, and contact center departments. All without placing unnecessary strain on the company’s internal, technical, and human resource capacities.
Based on extensive incoming email content analysis, the service can automatically recognize and classify system-generated notification messages, error messages, or out of office notices. This allows them to be separated from “real” responses at an early stage; already taking place within Retarus’ Enterprise Cloud before the emails have reached the company’s own infrastructure.
Comprehensive rule sets facilitate workflow automation
Those responsible for the company email infrastructure can also make use of a large number of other criteria to implement their policies. In addition to analyzing the contents of messages (e.g., according to language or specific phrases and keywords), technical parameters can also be defined (e.g., the geographical origin/IP address of the sender), which can be implemented to trigger concrete actions for incoming messages. Retarus’ email experts from the Support, Service Management, and Technical Consulting departments are available, on request, to advise customers on the configuration of these rule sets.
Pre-defined email streams enable quicker reaction to customer requests
“Whether they’re sending newsletters, order confirmations, or delivery notifications – the more emails companies send out, the more responses they can expect to be confronted with. Manually sorting messages received in response to large-scale, automated mailing campaigns in a timely manner is basically doomed to fail from the outset,” explains Sören Schulte, Senior Product Marketing Manager at Retarus. “Nowadays customers rightly expect very quick responses to their requests. With the Bounce and Response Manager, we have augmented our range of services to focus on the whole topic of inbound traffic. In this way, we are enabling our customers to already set rules within the Retarus infrastructure, significantly accelerating the communication along the customer journey.”
An integral part of the Secure Email Platform for added security
The Transactional Email service, including the Bounce and Response Manager, is an integral part of the comprehensive Retarus Secure Email Platform. In addition to fulfilling the most stringent requirements for performance and compliance, the platform approach gives rise to another key benefit for users: all emails received in response to a mailing campaign can optionally be checked for viruses and potential threats by means of Retarus’ Email Security service.
Informazioni su Retarus
Retarus è un provider globale di soluzioni cloud in grado di modernizzare e proteggere la comunicazione digitale e lo scambio di dati di aziende e autorità pubbliche. I prodotti principali comprendono il Cloud Fax digitale, SMS, Transactional Email, Email Security, Supply Chain Integration e Intelligent Document Processing. Retarus dispone di data center distribuiti in tutto il mondo, che forniscono queste soluzioni con i massimi livelli di performance, sicurezza e protezione dei dati. Retarus, con sede a Monaco di Baviera, è stata fondata nel 1992, è gestita dai proprietari ed è orgogliosa della sua forza innovativa. L'azienda impiega circa 500 persone in 20 filiali su cuattro continenti. Oltre la metà delle aziende quotate nell'S&P Global 100 si affidano a Retarus e, al pari dei principali analisti, confermano l'eccezionale qualità e affidabilità dei suoi servizi. Retarus offre i suoi prodotti in modo diretto e in stretta collaborazione con partner selezionati. Per ulteriori informazioni, visitare il sito: www.retarus.it