The winkler Group is one of the leading wholesalers for commercial vehicle spare parts in Europe. To keep in communication with an extremely mobile and fast-paced industry, the company has opted in favor of the messaging platform Retarus WebExpress
Companies wishing to inform customers or employees in an up-to-date manner nowadays rely on more than one means of communication: the keywords in this regard are multi- or omnichannel. In order to not only reach recipients reliably, but also to gain their attention, a personalized form of address is essential.
In 1971 Ray Tomlinson sent the first email. Today, email has become the most important business communication channel of all – despite the growth of social media and new collaboration tools.