“How to Future-Proof Your Messaging Workflows?”
On this week’s episode of “OK. Got it.”, Retarus Messaging Evangelist, Marcus Ionker, breaks down what it really means to future-proof your organization’s communication strategy. From modernizing fax in the digital age to combining fax, email, and SMS with intelligent automation, discover ways to evolve your messaging workflows without disrupting the processes you rely on today.
Your Speakers
Amrit Wanasundera
Service Engineer, Messaging & Portals
Marcus Ionker
Senior Product Evangelist, Messaging
On this week’s episode:
How can organizations modernize their fax, email, and SMS workflows, and what does “future-proof messaging” actually look like?
Fax, email, and SMS remain deeply embedded in industries like healthcare, finance, logistics, and government. The challenge isn’t eliminating these channels, but transforming them into digital, integrated, and automated parts of your communication ecosystem.
As Marcus explains, the biggest shift starts with moving fax into the cloud. Once fax becomes digital, organizations can apply OCR, metadata extraction, barcode recognition, and AI-driven routing to streamline workflows and remove manual, paper-based bottlenecks.
Watch the full episode above for the full breakdown, or read the full conversation on our blog: Read the blogpost
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