Sixt AG uses Retarus Premium SMS Services

Sixt AG has been renting out vehicles for over 100 years. What started out as a “fleet” of seven cars in 1912 has since grown to become Germany’s market leader. Right from the very outset, Sixt rented out top-class cars driven by top-rate service. This now also includes Retarus’ premium SMS services that Sixt uses to communicate with its customers.

Customer
Sixt AG

Industry
Car rental

Initial Situation

Proven partnership
Retarus’ professionally managed premium SMS services have played a central role in Sixt AG’s electronic customer communications for the last five years. Retarus Mail2SMS and Retarus SMS for Applications are both used to send booking confi rmations directly to the customers’ mobile phones. The SMS services are also used to distribute important internal information.

Objective

Mobility-driven communication
Companies that offer customers top-rate services simply can’t afford to compromise when it comes to communication. Anyone who rents a Sixt car naturally expects to be at any time provided with all the information they need. Nevertheless, premium customers are still price-conscious, which is why Sixt AG chose the Retarus Managed SMS Services as no internal resources are taken up by a communications infrastructure, maintenance work or software.

Flexibility within a dynamic market
By outsourcing its SMS communications processes to Retarus, Sixt now has access to unlimited delivery volume scalability, meaning that any necessary changes can be carried out easily and swiftly. As a result of this, implementing the DriveNow car-sharing joint venture between Sixt and BMW required minimal work and effort.

The exemplary technical support and high service quality impressed us right from the very beginning of the project. Very little effort was required to incorporate the Retarus SMS services into our infrastructure.

Helmut Haunerdinger, Network Manager, Sixt AG

Primary Challenges

Starting out from pole position
In early 2008, Sixt AG’s SMS traffic started to exceed the capacity of the SMS solution it had in place at the time, so a new solution was needed in order to keep pace with future requirements. Instead of buying new hardware and software to achieve this, Sixt AG chose to go with Retarus Managed SMS Services. This not only resulted in a major reduction in SMS delivery times, it also led to a long-term improvement in terms of individual SMS processing. Helmut Haunerdinger, Network Manager at Sixt, recalls how easy it was to integrate the Retarus services into Sixt’s existing IT architecture: “Very little effort was required to incorporate the Retarus SMS services into our infrastructure. The exemplary technical support and high service quality impressed us right from the very beginning of the project.“

Benefits

Customized solutions
Depending on the case and application, Sixt uses two different SMS interfaces provided by Retarus. Some of the company’s SMS are processed by the Retarus SMS for Applications service that enables any number of different applications to be linked to the Retarus infrastructure using a secure HTTPS connection. The Retarus Mail2SMS service is used to schedule Sixt Limousine Service drivers by sending emails to Retarus’ infrastructure, from where the messages are automatically forwarded to the drivers via SMS.

Key benefits

  • Swift delivery of large volumes of SMS to any mobile phone carrier
  • No additional costs for infrastructure
  • Highly flexible and scalable
  • Detailed reporting and transparent cost structure

Retarus Services

Retarus Mail2SMS
Retarus SMS for Applications

Conclusion

Thousands of SMS, most of which were generated by the Sixt online booking system and call center, were sent within the first month of the Retarus SMS Services going live. The number of SMS being sent is continuing to grow every month, but the Retarus data centers master this challenge with ease. This can be clearly seen by looking at the DriveNow car-sharing joint venture between Sixt and BMW which has led to a major rise in the number of SMS being sent. Customers who reserve a vehicle using the DriveNow service receive two SMS – the first one contains their booking confirmation, while the second one tells them where their vehicle is located.

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Contact

retarus GmbH
Global Headquarters
Aschauer Straße 30
81549 Munich
Germany
 
+49 89 5528 0
+49 89 5528 1919

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