Gmail and Yahoo’s New Requirements for Email Senders: How to Still Ensure Optimal Inbox Placement Rates
Google is tightening its regulations: As of June 1st, stricter requirements will apply when sending large volumes of emails to Gmail addresses. As a result, companies must now consider several factors to further optimize their message delivery rates moving forward.
The Background
Emails sent to Gmail addresses will from now on require a mandatory, integrated “List Unsubscribe” function. Additionally, commercial senders must ensure that their spam complaint rate at Gmail remains below 0.3% at all times, translating to a maximum of only three complaints per 1,000 emails. A threshold that is swiftly met.
Already back in April, both Google and Yahoo unveiled more stringent requirements for message authentication. To further combat spam in inboxes, they were among the first providers to mandate standards such as SPF, DKIM, and even DMARC when sending messages using their popular free email services.
The Webinar
Stay informed about the latest email regulations and their impact on the email traffic sent from your business applications. Acquire useful background information to optimize your email deliverability and maximize inbox placement rates.
Top 3 learnings from this webinar
- Understanding New Gmail/Yahoo Requirements
Gain insights into the recent rules introduced by Gmail and Yahoo and what they mean for your email jobs. - Importance of Reputation Management
Delve into the significance of reputation management for improving inbox placement rates. Discover how adherence to standards can enhance your domain’s reputation and how partnering with a specialized and experienced provider can prevent your emails from being flagged as spam. - Implications of new Microsoft 365 Sending Limits
Find out what Mircosoft’s announcements about even stricter sending limits in Microsoft 365 are all about. And why a third-party provider for bulk email could become even more important in the future…
Your Speaker
James Pepe
Product Marketing Manager Messaging Europe, retarus GmbH
James Pepe is a Product Marketing Manager responsible for the Retarus Messaging portfolio across the European market, managing its go-to-market strategy and positioning. Before joining Retarus, James worked for over 15 years, first as an analyst for a global investment group and then as a management consultant for a leading international firm.
