Retailers want to keep their customers informed about the status of deliveries and warranty claims both quickly and continuously. Communicating by means of SMS is an obvious choice for such notification messages. Hardly any channels attract as much attention and ensure shorter response times.
No matter whether it’s about a repaired car, warranty processing at an electronics retailer or fetching a new pair of glasses – these days customers would like to stay informed about the current status of ongoing jobs and orders both quickly and continuously, and to receive details about pick-up times in a timely manner. From the perspective of the companies, such notification messages should ideally be automatically sent from ordering systems already in use. At the same time it is particularly important for retailers that branch staff also have the option of sending manual messages in special cases to get in touch with customers.
Handling warranty claims is always accompanied by a high amount of organizational effort for retailers. This is especially true in cases where a change from the original quote is involved. In such cases, the higher costs need to be authorized by customers separately before the company can go ahead and make the repairs. The dealer also has an interest in newly ordered goods being fetched and paid for without delay. Opticians, for instance, have the added challenge that picking up a new pair of glasses often also involves setting up an appointment for the customer to try the glasses on and have them adjusted if required. Working customers are especially difficult to get in touch with, so the communication is very complicated and eats up a huge amount of valuable human resource time.
Communicating by means of SMS is an obvious choice for pick-up notification messages. Hardly any channels attract as much attention and ensure shorter response times. Even without access to the internet or when using older models of cellular phones, short messages are delivered reliably. Irrespective of the time of day, retailers can make contact with their customers significantly more efficiently than by spending huge amounts of precious time phoning around after them. Retarus Cloud SMS Services allow information to be sent quickly and reliably – directly from business applications, email clients, ERP or CRM systems, and without having to invest in additional hardware or software. By connecting to numerous aggregators, the Retarus Global Delivery Network covers virtually all mobile networks around the globe.
- Faster processing of warranties
- Optimized planning of appointments
- Direct response possible
- Unburdening retail branch staff
- Optimized processing of orders
- Closer relations with customers
To send SMS directly from ERP or CRM systems, Retarus SMS for Applications uses existing interfaces of the program in question. Incoming SMS replies are also pushed straight back into the business applications. This allows customers to respond immediately to messages and, for instance, accept quoted prices or request an alternative delivery time. For this bi-directional communication, Retarus makes separate phone numbers available. If required, incoming messages can be tagged in the CRM system or linked up with an automated procedure for further processing based on, for example, keywords contained in the message.
Thanks to Retarus Mail2SMS retail branch staff are also able to get in touch with customers at all times using their existing email clients. No additional training or software is required. Instead of the email address, the user simply needs to enter the phone number into the address field of the message. The actual SMS text follows in the subject line. Here too, the recipient can respond directly to the message. The reply SMS is then in turn delivered to the branch shop via email.
By way of the web-based Retarus Enterprise Administration Services portal users have the opportunity to conveniently set up their own send and receive options in advance. On request, companies also receive automatic confirmation of the successful delivery of their messages, allowing them to track exactly when their transmitted messages passed through the Retarus infrastructure, when they were passed on to the mobile carriers or when they arrived at their recipients. By using Retarus Cloud SMS Services retailers benefit from flexibly scalable transmission capacities and the highest levels of transaction security. All SMS transmission, moreover, takes place in accordance with the locally applicable data protection regulations.
For payment reminders SMS offers a great alternative to email or telephone. Customers whose payments
are overdue receive a short, friendly SMS reminder. With great success, too. Customers using Retarus Cloud SMS Services achieve better payment behavior for up to 76 percent of debtors.
Read use case ›
Upcoming delivery of packages is announced by means of SMS. The recipient then has the opportunity
to confirm a delivery time, request a repeated attempt at delivery or propose a preferred delivery date. The number of successful deliveries rises substantially, while the cost for repeated delivery attempts is reduced.
Using SMS messages shipping lines let their crew and staff members know about last-minute changes to the shipping schedule, which the recipients then have to confirm by means of a short message. This ensures that the crew is on board in time and the ship can sail without delay.
Read use case ›