The pressure to deliver seamless, time-sensitive transactions and communications with customers is immense, especially during peak traffic times. Retailers need their transactional emails – whether order confirmations, shipping notifications, or customer service replies – to arrive in their recipients’ inboxes within seconds. Anything less could cost them sales and damage their reputation.

Imagine this: your customer tries to log in, initiates an action, and waits patiently for their One-Time Password (OTP) to hit their inbox. Seconds pass… then a minute… and nothing arrives.
For them, it’s frustrating. It’s an inconvenience. For your business, it’s a lost session…possibly a lost customer.