Microsoft users can now bring enterprise-grade SMS directly into low-code workflows with the Retarus SMS connector, which is listed on Microsoft Learn for Power Automate, Power Apps, Logic Apps, and Copilot Studio. The connector gives organizations a direct way to send SMS, query job status, retrieve per-recipient delivery results, and access API version details from within Microsoft’s automation environment.

The adoption of cloud-based messaging solutions offers numerous benefits, ranging from scalability and cost-effectiveness to enhanced delivery rates and global reach. For large businesses, it is essential that they have a reliable enterprise-level solution for their critical messaging.

With the SMS for Salesforce Add-In, Retarus is launching the SMS backbone your Salesforce has been missing. The native integration brings enterprise-grade SMS messaging directly into the Salesforce core platform, letting teams send and automate text messages from within their CRM.

SMS remains one of the most direct and efficient communication channels, with high open rates and immediate visibility. However, these advantages also attract fraudsters who exploit SMS for phishing (“smishing”), spam, and unauthorized access to sensitive data. To address these risks, enterprises must implement comprehensive fraud prevention strategies and security frameworks.

As the holiday shopping season rolls around, retailers worldwide are gearing up for one of the year’s biggest sales events: Black Friday and Cyber Monday. Once thought of as a predominantly U.S.-based phenomenon, the Black Friday season has evolved into a global shopping event, with consumers from Europe to Asia joining the seasonal rush for deals.