With the SMS for Salesforce Add-In, Retarus is launching the SMS backbone your Salesforce has been missing. The native integration brings enterprise-grade SMS messaging directly into the Salesforce core platform, letting teams send and automate text messages from within their CRM.

SMS remains one of the most direct and efficient communication channels, with high open rates and immediate visibility. However, these advantages also attract fraudsters who exploit SMS for phishing (“smishing”), spam, and unauthorized access to sensitive data. To address these risks, enterprises must implement comprehensive fraud prevention strategies and security frameworks.

As the holiday shopping season rolls around, retailers worldwide are gearing up for one of the year’s biggest sales events: Black Friday and Cyber Monday. Once thought of as a predominantly U.S.-based phenomenon, the Black Friday season has evolved into a global shopping event, with consumers from Europe to Asia joining the seasonal rush for deals.

Omnicell, a provider of medication and medical device supply chain automation technologies, and Retarus combine their expertise to support pharmacies in dispensing medicines. Customers will now receive a pick-up code via Retarus Enterprise SMS Services as soon as their medication is available in the Omnicell pick-up terminal.