Cloud News

Europa Cloud? Too little, too late …

The “Handelsblatt”, a leading German business newspaper, this week reported in its Schwerpunkt (focus) double-page spread that the German government is pushing ahead with plans to establish a Europa Cloud. On closer inspection, this sounds rather like pages rustling in the wind on a slow news day. The authors themselves actually write that the implementation of the government’s plans to...

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Business Trends Cloud

Public Cloud Continues Rapid Growth

By 2020 it is expected that more than $195 billion will have been spent on services in the public cloud, according to market researchers at IDC. That would be more than twice the $96.5 billion reckoned to have been spent so far. For the forecast period 2015 to 2020 this would represent a compound average growth rate (CAGR) of 20.4 percent. So this is great news for all companies offering...

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Cloud

Cloud Washing or Software as a Service? It’s all Relative

Even if it has cloud written all over it, software is only seldom truly provided as a service. This is the core finding of a recent study by PwC. “Cloud washing (also spelled cloudwashing) is the purposeful and sometimes deceptive attempt by a vendor to rebrand an old product or service by associating the buzzword ‘cloud’ with it,” wrote Margaret Rouse in August 2011. Since then a whole load of...

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Cloud Industry

Automotive Companies successfully meet disruptive challenges

The Automotive industry has begun growing again in the last few years. However, this growth comes with challenges from: New buyer group –Millennials – entering the market, they are causing upheaval in what the consumer wants and the resulting car design Connectivity in the car is essential as the car becomes an extension of media activities started at home These changes and the new demands on...

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Business Trends Cloud Security

Future of work: Email must reinvent itself

When Ray Tomlinson became the first person to send a message from one computer to another in 1971, he could hardly have had an idea just how revolutionary his invention would turn out to be. The email, as we now know it, was born. Now the American informatics pioneer has passed on. He leaves behind a technology which has provided many people with a career and is sure to remain an essential part...

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