There’s a quiet but significant shift happening in business messaging: AT&T is shutting down its long-standing email-to-text service (txt.att.net), and other U.S. carriers may not be far behind.
For companies that rely on sending texts directly from email inboxes, for field alerts, customer notifications, delivery updates, or on-call messages, this change could create real disruption.
But there’s good news! You don’t have to change the way your teams work. Retarus Email-to-SMS and SMS-to-Email solutions give you the same simplicity and flexibility, backed by enterprise-grade reliability, security, and global scalability.
Retarus’ Email-to-SMS and SMS-to-Email solution is designed to meet organizations where they already are. It bridges the gap between email and mobile messaging, giving teams the power to communicate clearly, quickly, and at scale, without reinventing their workflows.
Why It Matters More Than Ever
Most traditional SMS platforms are isolated, requiring yet another portal, app, or login. Retarus flips that model.
Instead of asking teams to learn something new, we let them send and receive SMS using the tools they already trust, like Microsoft 365 or Google Workspace. And by utilizing API connectors, Retarus can fit seamlessly into existing business processes.
This isn’t just convenience, it’s business continuity. By turning your email client into a two-way SMS command center, you speed up delivery, reduce friction, and keep everything in one clear, searchable place.
Send Critical SMS Messages, Right From Your Inbox
Imagine: Notifying your drivers about a schedule change, confirming a high-priority customer delivery, or sending a security alert to on-site staff, all directly from your email. With Email-to-SMS, that’s exactly what’s possible.
There’s no new system to log into. No complicated onboarding. Just type, send, and go. Whether it’s operations, support, or logistics, every team gets faster and more reliable. Instantly.
And Yes, You Get Replies (Where They Belong)
The power of SMS-to-Email is all in the return message. When customers or field staff text back, their replies go directly to the sender’s inbox.
That means fewer dropped threads, faster resolutions, and no need to manage another interface. Better still: every conversation is captured, trackable, and auditable.
Thanks to dynamic routing, Retarus’ platform ensures that every incoming reply makes it back to the right person. It’s fully automated, completely seamless, and designed for personalized interactions at scale.
No confusion. No bouncing between departments. Just responsive service, simplified.
Global Reach, Local Reliability
Whether you’re messaging someone in the next building or halfway across the world, Retarus ensures your message gets through. With access to 99% of mobile networks worldwide and full compliance with local regulations and industry standards, Retarus will select the exact carrier that matches your needs. No grey routes. You can focus on sending, with confidence, no matter where business takes you.
Built to Integrate, Designed to Grow with You
Retarus integrates cleanly into complex, enterprise environments. Whether you’re using SAP, a custom-built business platform, or third-party tools, our platform works via REST, SOAP, OpenAPI, and certified connectors.
As your communication needs evolve, Retarus scales right along with you. No interruptions, no retrofitting, no headaches.
What You Gain, At a Glance
- Increased business efficiency: Email becomes your SMS launchpad
- Stronger customer engagement: Real-time, two-way messaging
- Global delivery confidence: Reach 99% of mobile networks worldwide
- Compliance assurance: Stay aligned with country-specific rules
- Enterprise scalability: Ready for what’s next, today
Don’t Let Outdated Communication Hold You Back
The gap between email and SMS isn’t just a technical one, it’s a missed opportunity.
With Retarus, organizations aren’t just sending alerts or reminders. They’re enabling faster decisions, stronger relationships, and smarter communication at scale.
Ready to Modernize the Way You Connect?
Explore how Retarus’ Email-to-SMS and SMS-to-Email can help your business stay connected, responsive, and future-ready: Learn More
