Retarus founder and CEO Martin Hager recently joined Doug Green on the Technology Reseller News podcast to discuss the enduring relevance of fax for mission-critical business communications. The conversation covered the hidden costs of unreliable fax solutions, how Fax over IP (FoIP) bridges established communication protocols with modern technology, and why Managed Service Providers (MSPs) are ideally positioned to benefit from offering enterprise-grade Cloud Fax solutions.
While traditional fax solutions struggle to meet the standards of modern businesses, the demand for secure, compliant, and legally binding document transmission remains strong. Many companies in healthcare, finance and manufacturing rely on fax as a vital communication channel. By helping businesses transition from analog lines and on-premises servers to modern Cloud Fax solutions, MSPs can provide a highly relevant value-add that drives recurring revenue.
Cloud Fax solutions ensure reliable communication, regulatory compliance, global availability, and deep integration with IT landscapes, thereby addressing real pain points for end customers. MSPs know this and regularly leverage the niche offering to stand out in an increasingly competitive market.
In the podcast, Hager also pointed out another key benefit of a more reliable fax solution: cost savings. By reducing errors, regulatory penalties, and missed communications, organizations can significantly enhance operational efficiency and avoid unnecessary costs. Even a modest 1% improvement in fax reliability, he noted, can save large enterprises hundreds of thousands of dollars annually. Especially in uncertain economic times, opportunities to cut costs are ones MSPs should be prepared to deliver.
In short, FoIP is a modern, mission-critical service hiding in plain sight. The time is now for MSPs to take fax seriously and seize the opportunity it represents. To hear more insights and real-world examples from Martin Hager, we encourage you to listen to the full episode of the Technology Reseller News podcast. It’s a must-listen for MSPs ready to unlock new revenue streams and deliver greater value to their clients.
