Three trends for business communication in 2024

Three trends for business communication in 2024

We have identified three trends that we believe will have a lasting impact on digital business communication in 2024. Artificial intelligence in particular will play an increasingly important role in the coming months, enabling companies to work more efficiently and strengthen their competitive position.

1. Intelligent Document Processing

Increasing productivity and optimizing costs are top business priorities for companies in 2024, according to a recent study by the Everest Group. The integration of artificial intelligence (AI) into Intelligent Document Processing (IDP) is going to have a significant impact on business communication. Especially when it comes to accounting, AI-based IDP solutions have the power to considerably optimize the processing of documents. For instance, machine learning can be leveraged to automatically extract the relevant data from invoices in a variety of different file formats and convert it into structures which are machine-readable. It is no wonder analysts are advising companies to make a point of ensuring they opt for an IDP solution which is AI-based and flexibly scalable.

2. AI-based Email Security Solutions

In 2024, AI is set to play a key role in email security. In a recent PwC survey, seven out of ten companies stated their intention to start using AI-based cyber security solutions within the next 12 months. This is because an increasing number of hackers are now employing generative AI in their attacks; email remains the most commonly exploited attack vector. Yet the same thing that is making cyber criminals more dangerous can also help to defend against them: AI-based security solutions, employed for instance in sandboxing and spam detection, reliably detect zero-day exploits and sophisticated phishing attacks early enough. Also, state-of-the-art SIEM tools (Security Information and Event Management) use sophisticated machine learning to duly analyze data from their various sources.

3. Innovative Ecosystems

A multi-cloud-strategy encompassing state-of-the-art infrastructure, platforms, and services from various providers helps organizations to build up their technology stacks with a high degree of flexibility. As a result, companies are able to react quickly to meet new market and customer requirements, adapt their business models as required, and drive innovation forward. Ecosystems play a crucial role in this process. To ensure the success of cloud migrations and ultimately cloud-based business models, it is important that these ecosystem services interact smoothly with each other in terms of user and customer experience. Any solution needs messaging and communication channels that facilitate the necessary interoperations between legacy and cloud applications. Cloud-based messaging products, such as those offered by Retarus, enable this seamless exchange of information.

For more details, please take a look at our recent press release.

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