In our view, three trends will have a lasting impact on digital business communication in 2024. Artificial intelligence in particular will play an increasingly important role.
After the flood disaster in July, the federal and state governments had learned from the warning snafu in North Rhine-Westphalia and Rhineland-Palatinate and decided to introduce Cell Broadcast. Short messages, such as SMS or via Cell Broadcast, reach every cell phone and are therefore particularly well suited for sending messages reliably and quickly with pinpoint accuracy.
If you were to trust in the media, you could not be faulted for believing that email is dead and the future of electronic communication is all messaging and group chat apps. But the opposite is true.
For like a year and a half Silicon Valley started spreading the gospel that messaging was set to revolutionize the use of mobile devices, ushering in the post-app era.
As part of the next more extensive update of Windows 10, Microsoft has announced an interesting new messaging feature.