Retarus Transactional Email provides companies with a powerful service for sending high volumes of transactional emails straight from their business applications. Sending peaks of up to 10 million emails per hour can be covered without difficulty by the high-performance service. Sending is only one half of it. Receiving and managing the immense volume of inbound responses is a challenge in its own right. It is essential to separate all the “out of office” messages and “hard bounces” from real enquiries sent by (potential) customers.
Obviously, this requires efficient response and bounce management, because doing this manually or even by implementing rules at inbox level for each individual employee is tedious and staff-intensive. And so, basically doomed to fail from the outset. It makes responding to enquiries in a speedy and timely manner virtually impossible.
Doing this manually or even by implementing rules at inbox level for each individual employee is tedious, staff-intensive, and basically doomed to fail from the outset. This makes responding to enquiries in a speedy and timely manner virtually impossible.
Bounce and Response Manager perfectly complements Transactional Email for the inbound channel
The Retarus Bounce and Response Manager is an automated service for controlling, organizing, and routing inbound email traffic. These features are already working hard within Retarus’ high-performance cloud infrastructure, even before the emails reach the company’s own infrastructure. In short: Our response and bounce management is the perfect complement to incoming transactional email.
Comprehensive rule sets simplify workflow automation
This approach facilitates and simplifies incoming traffic management and automate steps in departmental workflows in advance, without needing to place unnecessary strain on the company’s internal technical and human resource capacities. Based on extensive analysis of incoming email content, Retarus’ service can recognize system-generated notification, error, or “out of office” messages automatically. This allowing them to be classified and separated from “real” responses at an early stage.
Those responsible for the company email infrastructure can also make use of a large number of other criteria to implement their policies. In addition to analyzing message content (e.g., according to language or specific phrases and keywords), technical parameters can also be defined (e.g., the geographical origin/IP address of the sender), triggering concrete actions for incoming messages. Retarus’ email experts from Support, Service Management, and Technical Consulting are available, on request, to advise on the configuration of these rule sets.
Integrated into the Secure Email Platform for added security
The Transactional Email service, including the Bounce and Response Manager, is an integral part of the comprehensive Retarus Secure Email Platform. In addition to fulfilling the most stringent requirements for performance and compliance (on request, the processing takes place exclusively in Retarus’ local data centers, such as within the EU), the platform approach delivers another key benefit for users: the option of automatically checking all incoming emails for viruses and malicious content, thanks to the all-encompassing Retarus Email Security service.