One does not often consider the behind-the-scenes IT processes taking place to order a taxi ride on a crowded street from your smartphone. What about considering what exactly is required on your tablet or desktop computer to order food from your favorite restaurant. Finally, how about the steps for checking on the availability of a product you ordered in a store or online. How do businesses streamline their processes to make transactions seamless and simple for users, partners, and themselves?
No matter whether it’s online delivery services, car sharing providers or hotel booking platforms – in order to notify customers and partners dependably and without delay, many companies rely on SMS services from the cloud. Although most of these web services are equipped with their own apps, an increasing number of providers are additionally banking on notifying users via SMS. The benefits are perfectly obvious.
An increasing number of companies are sending huge amounts of short messages with the aid of cloud services, reliably and quickly to mobile networks around the world. While many companies have thus far preferred to use SOAP interfaces, the trend in the Internet Economy has for some time now been clearly towards REST, short for Representational State Transfer. The advantage: Especially in the internet environment most of the infrastructure required for REST is already available.
What does actually happen behind the scenes when an online food order is placed? How do platforms like Delivery Hero ensure that the order is received correctly at the take-away restaurant around the corner? And how can the delivery service ensure that the food arrives at the customer on time – in a hot and enjoyable state? From the order confirmation to the automatically generated delivery service order and on to the authentication – more and more internet portals are relying on Retarus’ managed services to support them in this regard.
While many fax service customers prefer the SOAP interface, especially in the Internet Economy the trend has for some time been towards REST-based interfaces. That’s why Retarus is now making a RESTful API available for all outbound fax services.