Email AutomationAutomatically Sort and Route Emails to Accelerate Processing Times
Companies receive a large number of emails every day. Retarus helps them optimize workflows through automated email routing and automated presorting — as early on as the gateway level.
How Does Email Automation Work?
An administrator can create, activate, deactivate, modify, and prioritize rules in a self-service portal. Retarus’ experts are always on hand to offer advice whenever needed.
Rules consist of two elements: a condition and an action. The action is executed as soon as a specific condition applies to an email. Multiple conditions can also be combined. For example, companies can filter incoming emails according to keywords in the subject line, the sender’s email address, the language used in the body of the email, or the email’s country of origin (“GeoIP”).
Administrator view of Retarus Predelivery Logic
Which Rules Can Be Used to Analyze Emails?
Examples of emails automatically sorted before delivery to a recipient’s inbox:
Emails from senders in a specific region or country can be automatically quarantined, for example, for security reasons or because of compliance rules.
Retarus’ service not only allows administrators to set rules for incoming emails, but also to influence outgoing communication. This is how email addresses can be automatically rewritten. For example, a company may want employee email addresses to immediately have the correct domain following a merger or rebranding. This may be necessary for legal reasons or marketing purposes.
Based on a sender’s language, emails can be forwarded directly to the local server of the specific subsidiary or a keyword can be added to the email to assist with subsequent processing.
Some emails are intended for further processing within applications. Customers are encountering this problem more and more in the inbound channel. With the help of defined rules, these emails are delivered to the respective application.
Based on specific keywords in the subject line, emails can also be pre-sorted or flagged, for example, by adding a project-related term to the subject line.
What Are the Advantages of Automating Emails?
Automatically routing emails with Retarus Predelivery Logic offers decisive advantages:
With Predelivery Logic, companies can automatically route, analyze, and process emails by choosing individual rules. This is accompanied by 24/7 support in the customer’s local language and a Service Management team that ensures optimal delivery. All Retarus services are one hundred percent GDPR compliant and always in accordance with locally applicable data protection guidelines.
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