Select Page

Cloud Fax Service Interflora: Smooth Order Processing Thanks to Cloud Fax Services

Interflora is a flower and bouquet wholesaler with an international delivery network. Rather than fulfill customer orders themselves, Interflora transmits the orders to a florist near the recipient’s location who then assembles and delivers the bouquet. In France, Interflora uses Retarus’ cloud fax services to meet delivery and order challenges all around the year.

Trade and Logistics
Initial Situation

Capacity Constraints in Online Ordering Service

Since 1993, Interflora has handled all orders by fax. Both, orders from florists and those forwarded from the call center were sent via the company’s fax servers. The introduction of Interflora’s online ordering service led to a significant increase in volume. This increase led to high operating and maintenance costs for the company’s fax servers, and in turn led to major capacity bottlenecks.


Internal Fax Server Infrastructure Replaced by Cloud Fax Service

Interflora’s aim was to switch its internal fax server solution to a service provider that was able to smoothly process inbound and outbound orders without any negative impact on availability or the ordering process itself. In addition, Interflora also wanted to reduce its operating costs resulting from deliveries, and needed the solution to be integrated into Interflora’s IT systems – IBM’s AS400/iSeries platform. Interflora reached out to Retarus and its partner Toolmaker, a provider of IBM iSeries solutions, to meet these requirements by implementing a cloud-based fax service.

“We send more than a million faxes every year, so we were looking for a service provider who could reliably handle our high fax volumes, even at peak times such as the run-up to Mother’s Day. Retarus met every single one of these requirements.”

Marc Ober, IT Director at Interflora France

Primary challenges

Large Order Volumes – Peak Period Leading up to Mother’s Day

Prior to introducing a new fax solution, Interflora was having difficulty sending close to a million faxes a year via its in-house infrastructure. Especially challenging were high volume days, such as Mother’s Day and Valentine’s Day, where capacity was a noticeable problem.

Delivery within less than five minutes

Interflora promises swift deliveries in every country that it has a presence. Online orders placed before 10 A.M. are able to be delivered on the same morning. This promise not only requires prompt fax order delivery, but also an immediate response regarding the delivery status so that action can be taken in the event of any problems. Interflora therefore demands Retarus to meet strict service level requirements ensuring an average delivery time of under five minutes for all of its correspondence.


Powerful and Transparent Processes

Retarus Faxolution for Applications was integrated into Interflora’s Toolmaker DirectFax software, providing users direct access to Retarus’ fax infrastructure. This is possible as DirectFax uses Retarus’ Fax2FTP service to retrieve inbound faxes in TIFF format and pass them on to Interflora’s IBM iSeries application for immediate processing. While Toolmaker handled the necessary changes that had to be made in iSeries and the applications developed by Interflora, Retarus used its vast experience in transactional faxing to ensure that the migration went off without a hitch. With Retarus’ Cloud Fax Services, Interflora is now able to send over 110,000 faxes in the days leading up to Mother’s Day, while receiving more than 20,000 orders via Retarus’ fax cloud, without any delay.

Key Benefits

  • Maximum availability around the clock
  • No load peaks when sending and receiving faxes
  • Seamless transaction security
  • Detailed reports
  • Perfect iSeries integration
  • Application and cloud faxes
  • Major cost savings

Improved Performance and Faster Order Processing

Thanks to Retarus’ cloud fax services, Interflora now has a holistic communications solution that provides much needed benefits. With unlimited delivery and receipt capacities, everyday use and order processing became simplified while also cutting costs. Order processing as a whole saw a major boost in speed, while also maintaining maximum transaction security.

We Are Here for You!

Do you have questions about Retarus, our products and services, or wish to receive further information? Your personal sales representative will assist you with any inquiries. Please contact us!