Ordered online, delivered by the retailer: delivery processes optimized with Fax Integration

Online plat­forms are increas­ing­ly rely­ing on coop­er­a­tion with tra­di­tion­al retail­ers for their orders. And this is where a sim­ple solu­tion with­out tech­no­log­i­cal or finan­cial obsta­cles is need­ed. Retarus Fax­o­lu­tion for Appli­ca­tions is a reli­able and secure ser­vice for send­ing orders to retail stores by fax direct­ly from your appli­ca­tions.

The challenge

From food deliv­er­ies to ower greet­ings and phar­ma­ceu­ti­cals orders many online plat­forms are increas­ing­ly rely­ing on coop­er­a­tion with tra­di­tion­al retail­ers rather than cen­tral­ized ware­hous­es for their busi­ness mod­els. The­se web ven­dors act only as inter­me­di­aries, and ben­e­fit from the retail­ers exper­tise and local prox­im­i­ty to the cus­tomer. While cus­tomers select prod­ucts con­ve­nient­ly from an online shop, the order is processed behind the sce­nes by a large part­ner net­work of local stores. How­ev­er, the larg­er and more het­ero­ge­neous the retail­er net­work, the hard­er it is for online plat­forms to reli­ably for­ward orders to local part­ner phar­ma­cies, take-out restau­rants, or orists. In addi­tion, con­sumers qual­i­ty expec­ta­tions of online shop­ping are ris­ing all the time. The­se days cus­tomers demand trans­par­ent noti­fi­ca­tion of their order sta­tus at all times, as well as prompt deliv­ery.

The background

Few retail­ers have a ded­i­cat­ed office. Even in stores where there is a PC work­sta­tion, it is often unmanned. Emails are often only read after sub­stan­tial delays, if at all. So the instal­la­tion of com­plex IT solu­tions hard­ly address­es the prob­lem. Point-of-sale ter­mi­nals also con­sume avail­able resources due to their expen­sive hard­ware, high main­te­nance costs, and the need for time-con­sum­ing train­ing for the employ­ees who use them. In the restau­rant busi­ness, intro­duc­ing the­se types of sys­tems is high­ly prob­lem­at­ic due to the high staff turnover rate. Anoth­er issue is that sen­si­tive elec­tron­ics are gen­er­al­ly rather imprac­ti­cal in the hus­tle and bustle of fast food kitchens or orist shops. To make the order­ing process fast and uncom­pli­cat­ed for all involved, well-con­sid­ered process­es are cru­cial.

The solution

Inter­net plat­forms need a sim­ple solu­tion that nei­ther presents a hur­dle for retail­ers and restau­rants, nor requires unnec­es­sary invest­ment. The answer lies in well-tried and stan­dard­ized tech­nol­o­gy. Retarus Fax­o­lu­tion for Appli­ca­tions allows online ven­dors to reli­ably place orders with their part­ners by fax direct­ly and secure­ly. Retail­ers can sim­ply con­tin­ue using their exist­ing fax machi­nes to receive them.

Customer benefits

  • Opti­mized order process­es
  • No invest­ment costs for retail­ers
  • Trans­mis­sion report with time stamp
  • Easy con­nec­tion via stan­dard APIs
  • Fax and SMS from one source

Did you know?

Take-out deliv­ery ser­vices receive tens of thou­sands of orders at peak times, for exam­ple dur­ing half-time of an inter­na­tion­al soc­cer game. Thanks to Retarus the­se orders are for­ward­ed to con­nect­ed restau­rants reli­ably by fax in just a few sec­onds.

Use case

Retarus cloud infra­struc­ture han­dles the rest. Once the cus­tomer makes a selec­tion on the inter­net plat­form and trig­gers an order by fill­ing out a web form, it is auto­mat­i­cal­ly sent by fax to the appro­pri­ate retail­er or restau­rant. Thanks to the time stamp, ven­dors can track exact­ly when the order was received. After suc­cess­ful trans­mis­sion, an auto­mat­ed reply is sent to the online ven­dors IT sys­tem, which then sends the cus­tomer an order con­fir­ma­tion by email or SMS. And for the­se two com­mu­ni­ca­tion chan­nels, ven­dors can rely on Retarus Cloud Ser­vices too.

Inter­net plat­forms ben­e­fit from the high­est lev­els of trans­mis­sion secu­ri­ty and avail­abil­i­ty, as well as scal­able trans­mis­sion capac­i­ty at all times. Orders are trig­gered more quick­ly and processed with­out delay. Cru­cial­ly, ven­dors do not need their own infra­struc­tures for trans­mis­sion. A stan­dard­ized inter­face, such as REST­ful API, is all they need to inte­grate Retarus solu­tions into their own sys­tems. Thanks to Retarus reli­able cloud ser­vices, plat­forms are always able to respond exi­bly to peak loads and increas­ing demand, and expand into inter­na­tion­al mar­kets at short notice.

Down­load use case as pdf

Other scenarios

Automating fax orders

Fax is also a pop­u­lar way of plac­ing whole­sale orders. With Retarus Cloud Fax Ser­vices, sup­pli­ers can add recip­i­ent-speci­fic bar­codes to their order forms. Thanks to this label­ing and text recog­ni­tion, incom­ing fax­es can be assigned to and processed by a branch store with full automa­tion.

Communication via Two-way SMS

With Retarus Cloud SMS Ser­vices, branch stores can be reached quick­ly in urgent cas­es. By means of a con­nec­tion to the CRM sys­tem, reply mes­sages can be received. Depend­ing on the key­words it con­tains, an incom­ing SMS is tagged accord­ing­ly and processed in the sys­tem.

SMS pick-up notifications

Approx­i­mate­ly 90 per­cent of all texts are read with­in the first three min­utes after being deliv­ered. Whether it involves pick­ing up a repaired lap­top or con­firm­ing a deliv­ery time for a new­ly pur­chased pair of read­ing glass­es, Retarus Mail2SMS enables ser­vice employ­ees to inform their cus­tomers effi­cient­ly direct­ly and eas­i­ly via an email client.

We are here for you!

Do you have ques­tions about Retarus, our prod­ucts and ser­vices, or wish to receive fur­ther infor­ma­tion? Your per­son­al sales rep­re­sen­ta­tive will assist you with any inquiries. Please con­tact us!


Choose your country or region.